Unified Full-Funnel Marketing for Health

We shape the brands transforming the experience of health.

For the innovators writing what's next in health, and the institutions bold enough to lead: healthtech, medtech, biotech, digital health, payers, and providers.

Selected Work

Commercial velocity and clinical relevance across breakthrough health brands.

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Antidote Health
Disruptive Health Plan

Antidote Health

Finally. A radical common sense platform crystallizing healthcare coverage and telehealth into one shareable human truth.

Fullscript
Integrative Medicine Platform

Fullscript

Let’s make healthcare whole. Rebranding an industry-leading clinical dispensing system to win both practitioners and patients.

TELUS MyCare
Virtual Care & Telehealth

TELUS MyCare

Care when you need it. Establishing Canada’s leading virtual care service with frictionless access and clinical trust.

SE Health
Healthcare Institution

SE Health

The home of health. Unifying a century-old national healthcare leader across home care, clinical training, and social innovation.

Apple
Astellas
McKesson
TELUS
Blue Cross
Air Liquide
Ascensia
Fullscript
STAAR
SickKids
SE Health
Antidote
Apple
Astellas
McKesson
TELUS
Blue Cross
Air Liquide
Ascensia
Fullscript
STAAR
SickKids
SE Health
Antidote

Capabilities & Solutions

A unified health agency model built on our proprietary Brand Dominance framework. Six integrated disciplines dedicated to commercial velocity and clinical credibility.

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Brand & Creative Strategy

Not just brand guidelines — an enduring strategic architecture for how a health brand shows up across every channel. Rooted in clinical conviction, audience behavior, and competitive white space.

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Campaigns & Culture-Led Creative

Brave, culturally resonant creative that earns genuine attention. High-craft anthem film, digital content systems, and docu-style patient and practitioner narratives built with complete regulatory and MLR fluency.

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Omnichannel Media & Investment

Modern media planning and programmatic execution designed around verified healthcare professional (NPI) cohorts and consumer health journeys, turning attention into clinical action and adoption.

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Digital Experience & Health Tech

Intuitive web platforms, telehealth conversion ecosystems, and AI-augmented creative workflows that transform complex clinical offerings into seamless, human experiences.

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Communications & Advocacy

Mobilizing physician champions, patient communities, and credible medical voices to generate authentic scientific authority and earned public visibility.

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The Brand Dominance Model

Our proprietary 5-phase operating framework — Purpose, Promise, Platform, Presence, and Performance — taking healthcare organizations from initial positioning to category dominance.

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Award-winning strategy & creative.

Our work is recognized by the industry’s most respected global creative and effectiveness shows.

Cannes Lions
The One Show
Clio Awards
The Webby Awards
Saniss Awards

Insights & Perspectives

Fresh thinking on brand, creativity, technology, and commercial velocity in healthcare.

All insights
Work with Gene

Ready to build a braver health brand?

Let’s discuss your commercial objectives, clinical challenges, or a Brand Dominance Model workshop.