The Brand Dominance Diagnostic
A rigorous two-week strategic sprint that benchmarks how your brand stacks up in your healthcare category using Gene's Brand Dominance framework and continuous brand tracking powered by our partners at Tracksuit.
How Does Your Brand Stack Up?
We unite Gene’s proprietary Brand Dominance methodology with Tracksuit's always-on brand tracking engine to give healthcare leaders unvarnished, empirical category clarity.
Mental Availability & Salience
Quantify whether patients, clinicians, and health systems recall your brand when care needs arise. We measure unaided and aided category awareness against your primary competitors.
Category Consideration
Measure the exact conversion drop-off between awareness, consideration, and trial. Pinpoint whether category buyers hesitate due to trust gaps, clinical proof, or positioning ambiguity.
Narrative & Regulatory Fit
Audit every public claim, clinical white paper, and marketing asset. We eliminate jargon drag and align clinical conviction with consumer emotional resonance across the full funnel.
ESOV Growth Roadmap
Calculate your Excess Share of Voice (ESOV) multiplier. We determine the exact investment ratio needed to achieve your commercial market share objectives over the next 12 to 24 months.
The 5 Stages of Brand Dominance
Our diagnostic rigorously audits your brand against the five structural pillars required to win Category Dominance in healthcare.
Purpose
Do your teams and clinical audiences understand the undeniable human conviction behind why your company exists?
Audit: Conviction MatrixPromise
Is your core commitment to patients, HCPs, and health plans unmistakable, credible, and defensible against competitors?
Audit: White Space MapPlatform
Do you have a unifying Big Idea and visual identity system that drives brand fame across every screen and channel?
Audit: Creative SystemPresence
Are you distributing your message with sufficient category share of voice, cultural momentum, and omnichannel media efficiency?
Audit: Media & Channel MixPerformance
Is your marketing investment driving verified patient volume, script lift, clinical adoption, and measurable enterprise value?
Audit: Tracksuit ScorecardWhat You Receive in 14 Days
A fast, zero-drag engagement designed for CMOs, Chief Commercial Officers, and healthcare founders.
Empirical Benchmark & Category Audit
We deploy Tracksuit brand tracking across key patient or physician cohorts, audit competitor claims, and analyze your full narrative footprint.
Executive Scorecard & Roadmap
Synthesis of empirical indices, brand positioning white space, and an executive briefing delivered directly to your senior leadership team.
Core Deliverables
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Tracksuit Category Benchmark Report: Empirical baseline of mental availability, awareness, and consideration vs. direct healthcare peers.
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Narrative Friction & White Space Dossier: Identification of messaging overlap, clinical claims validation, and unowned positioning territory.
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Executive Scorecard & ESOV Calculation: Data-driven media investment model required to achieve market dominance targets.
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90-Minute Leadership Briefing: Interactive strategy presentation with Gene's senior partners.
