---
title: Consumer Health Marketing Agency | Gene
description: "For wellness, supplement and CPG brands entering health: demand that carries clinical credibility without losing desire. Brand, creative and media by Gene."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/08/gene-og.png
---

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[Work](https://geneworldwide.com/work/?hsLang=en) [Who we help](https://geneworldwide.com/#who-we-help) [Capabilities](https://geneworldwide.com/services/?hsLang=en) [About](https://geneworldwide.com/about-us/?hsLang=en) [Insights](https://geneworldwide.com/news/?hsLang=en)

[Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Contact](https://geneworldwide.com/contact-us/?hsLang=en)

[![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en)

[01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en)

1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy)
2. [02Campaigns & creative](https://geneworldwide.com/services/#creative)
3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media)
4. [04Digital experience](https://geneworldwide.com/services/#digital)
5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy)

[Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

[01Work](https://geneworldwide.com/work/?hsLang=en) [02Capabilities](https://geneworldwide.com/services/?hsLang=en) [03About](https://geneworldwide.com/about-us/?hsLang=en) [04Insights](https://geneworldwide.com/news/?hsLang=en) [05Contact](https://geneworldwide.com/contact-us/?hsLang=en)

[Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)

[Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

Consumer health Wellness · Supplements · CPG · D2C health

# Clinical credibility, without losing desire.

For consumer, tech and wellness brands entering health: we build demand that carries clinical credibility without stripping your brand of desire and style.

[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en) [See the work](https://geneworldwide.com/consumer-health#cases)

![Fullscript campaign](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png?width=1400&name=Fullscript-768x422-1.png)

Fullscript · Let’s make healthcare whole

Outcomes

## Desire and proof, measured.

Results from programs for consumer health brands.

[Fullscript](https://geneworldwide.com/portfolio/fullscript/?hsLang=en)

\+38%

*Before* *After*

brand consideration among physicians

[Refine by Medcan](https://geneworldwide.com/portfolio/medcan/?hsLang=en)

\+46%

*Before* *After*

new client bookings in year one

[TELUS Health MyPet](https://geneworldwide.com/portfolio/mypet/?hsLang=en)

\+58%

*Before* *After*

increase in virtual vet consultations

[Ascensia](https://geneworldwide.com/portfolio/ascensia/?hsLang=en)

22K+

participants opting in to the program

The challenge

## Desire meets *clinical credibility.*

Consumer brands entering health often struggle with clinical proof. Health brands struggle with desire.

01

### Health is the new lens

Consumers now view sleep, mental wellness, nutrition and longevity through a healthcare lens.

02

### Proof is non-negotiable

Stepping into health requires substantiated claims, medical advisory and regulatory compliance.

03

### The dual advantage

Gene pairs the emotional pull of high-end consumer branding with the verified credibility of clinical science.

How we create demand

## Built for brands *crossing into health.*

### [Strategy Positioning between wellness and medicine Find the territory where your brand is credible to clinicians and irresistible to consumers.](https://geneworldwide.com/services/#strategy)

### [Creative Creative that sells and survives review Ideas with consumer appeal, written to hold up to claims scrutiny.](https://geneworldwide.com/services/#creative)

### [Media Clinician and consumer media, together Practitioner advocacy and consumer reach planned as one system.](https://geneworldwide.com/services/#media)

### [Digital Commerce and conversion experiences Sites, apps and subscription journeys that turn interest into revenue.](https://geneworldwide.com/services/#digital)

Work

## For consumer health.

### [![Fullscript](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png?width=1100&name=Fullscript-768x422-1.png) Fullscript Integrative Medicine Platform Let’s make healthcare whole. Rebranding an industry-leading clinical dispensing system to win both practitioners and patients. **▲ 38%**brand consideration among MDs](https://geneworldwide.com/portfolio/fullscript/?hsLang=en)

### [![Refine by Medcan](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2023/06/Refine-1-768x422.png?width=1100&name=Refine-1-768x422.png) Refine by Medcan Dermatology & Preventive Health Clinical dermatology elevated to an inspiring lifestyle health experience. **▲ 46%**new client bookings in year one](https://geneworldwide.com/portfolio/medcan/?hsLang=en)

### [![Ascensia](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/Ascensia-768x422.png?width=1100&name=Ascensia-768x422.png) Ascensia Diabetes Care & Medical Devices Behavior-change digital programming empowering chronic illness management. **22K+**CRM sign-ups for the program](https://geneworldwide.com/portfolio/ascensia/?hsLang=en)

### [![TELUS Health MyPet](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyPet-768x422.png?width=1100&name=MyPet-768x422.png) TELUS Health MyPet Veterinary Telehealth Accessible virtual vet consultations on-demand across Canada. **▲ 58%**virtual vet consultations](https://geneworldwide.com/portfolio/mypet/?hsLang=en)

### [![Docbraces](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/Docbraces-768x422.png?width=1100&name=Docbraces-768x422.png) Docbraces Orthodontics & Dental Care Empowering life-changing confidence with community-anchored orthodontic care. **▲ 28%**brand favourability](https://geneworldwide.com/portfolio/docbraces/?hsLang=en)

### [![TELUS LivingWell Companion](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/LWC-768x422.png?width=1100&name=LWC-768x422.png) TELUS LivingWell Companion Senior Safety & Emergency Tech Independence and 24/7 peace of mind for older adults and their families. **▲ 38%**inquiry growth after launch](https://geneworldwide.com/portfolio/livingwell-companion/?hsLang=en)

Diagnose it

## Find out where demand is leaking.

Ten questions across the three pillars of the Demand Dominance Model: Platform, Presence and Performance. Your score builds as you answer.

[Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Talk to a strategist](https://geneworldwide.com/contact-us/?hsLang=en)

Contact

## Start a conversation.

Intro call

### Book an intro call.

Time with a senior strategist to talk through your growth goals. You'll leave with a clear next step, whether or not it involves us.

[Choose a time](https://geneworldwide.com/contact-us/?hsLang=en)

Brief

### Or send us a brief.

What do you need help with?

New brand or rebrand

Campaign or launch

Media & performance

Website or digital product

Not sure yet: diagnose it

1 / 5

What kind of organization are you?

Pharma, biotech or medtech

Health system, payer or provider

Consumer health or wellness

Funded health startup

Other

Back

2 / 5

Roughly what budget are you working with?

Under $50K

$50K–$150K

$150K–$500K

$500K+

Not sure yet

Back

3 / 5

When do you want to start?

As soon as possible

In 1–3 months

In 3–6 months

Just exploring

Back

4 / 5

Where should we reply?

First name

Last name

Work email

Company

Anything else we should know? (optional)

Back

Send brief

We reply within one business day. See our [privacy policy](https://geneworldwide.com/privacy-policy/?hsLang=en).

### Brief received.

We'll reply within one business day. If you'd rather talk sooner, choose a time now.

[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en)

## Let's create demand your category can't ignore.

[Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) 

[hello@geneworldwide.com](mailto:hello@geneworldwide.com)

![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=22&name=Gene_Lockup_Black_RGB.png)

The independent demand agency for healthcare. Toronto and New York.

Google Partner · Meta Partner

#### Who we help

- [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en)
- [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en)
- [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)

#### Capabilities

- [Strategy](https://geneworldwide.com/services/#strategy)
- [Creative](https://geneworldwide.com/services/#creative)
- [Media](https://geneworldwide.com/services/#media)
- [Digital](https://geneworldwide.com/services/#digital)
- [Communications](https://geneworldwide.com/services/#advocacy)
- [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

#### Gene

- [Work](https://geneworldwide.com/work/?hsLang=en)
- [About](https://geneworldwide.com/about-us/?hsLang=en)
- [Perspectives](https://geneworldwide.com/news/?hsLang=en)
- [Careers](https://geneworldwide.com/about-us/#careers)
- [Contact](https://geneworldwide.com/contact-us/?hsLang=en)

© 2026 Gene Worldwide Inc.

[Privacy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms](https://geneworldwide.com/terms/?hsLang=en) [Cookie settings](https://geneworldwide.com/cookie-settings/?hsLang=en)

[LinkedIn](https://linkedin.com/company/geneworldwide) [Instagram](https://instagram.com/geneworldwide) [YouTube](https://youtube.com/@geneworldwide)

[Book a call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

## Book an intro call

Pick a time that works. You'll talk to a senior demand strategist, not a sales rep.

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