Case study

Antidote Health

FINALLY. A brand idea that crystallizes Antidote’s radical common sense, turning coverage plus care into a single, shareable moment people recognize, feel and act on.

01 Strategy

Finally.

For as long as we can remember, Americans have always lived with the problems in healthcare. Everyone knows the issues, we all know the answers, but no one has done anything about it. Until now.

Antidote is solving some of healthcare’s biggest challenges with modern, common-sense solutions that will leave Americans saying, wow, someone figured it out. Finally.

02 Identity

A brand identity built around one shared human reaction.

FINALLY. , Antidote Health brand signature with navy wordmark on orange.
LY. , tight crop of the FINALLY brand sign-off with glowing orange dot.
ANTIDO+E wordmark
Rich Blue
#090942
Telehealth Orange
#FF6839
Orange Gradient
Masterbrand
Insurance Blue
#6e96ff
Blue Gradient
Insurance
Soft White
#f2f2f2
03 Messaging

One word. Infinite headlines. Every execution unmistakably Antidote.

Antidote Health campaign brand board , six unmistakably-FINALLY ad executions across OOH, social and product.
Antidote Health brand brochure , printed collateral showing the FINALLY platform. Print · Sell-sheet
‘We’re blowing minds with health insurance you can FINALLY afford to use.’ vertical story ad. Social · Story
04 Activation

Built to run everywhere.

One platform. One word. Activated across CTV, OOH, social, display, search, and the product itself. Every execution unmistakably Antidote.

Antidote Health , telehealth visit in progress

We’re blowing minds with health insurance
you can FINALLY afford to use.

Antidote OOH , members at home
OOH

ANTIDO+E

A health plan
on your terms.

Antidote mobile app , home screen
Product
Physician at desk , provider network
CTV

Doctor, on demand.

Family on a virtual visit
Social

See a doctor
from anywhere.

Antidote app , member sign in
Product

Paid search snippet

Ad · www.antidotehealth.com

Antidote Health , FINALLY, insurance you can afford to use.

No copays, no coinsurance, no surprises. See a doctor in minutes. Get your prescription sent in minutes. Member support 24/7.

FINALLY. , end-frame sign-off, Antidote Health brand signature. End-frame sign-off
05 Measurement

Campaign results.

The FINALLY. campaign launched across CTV, OOH, paid social, search, and display , delivering measurable brand and business results in the first year.

Brand Awareness

+32%

Unaided awareness lift in launch markets

Video Completion

78%

CTV completion rate vs. 58% category benchmark

Total Reach

12M

Impressions across CTV, OOH, social, and display

Search CTR

+41%

Paid search click-through improvement post-launch

New Members

2.1M

Enrolled in year one across all markets