Most people, view aging with an attitude of reluctancy and avoidance. Traditional care standards in assisted living communities do not inherently scream of innovation or patient-centred care, and the geriatric community isn’t commonly known for technological innovation or empowerment.

Seniors with complex cognitive and functional impairments lack access to best in class integrated care despite all of the advances in virtual health and connectivity. The Waltham group’s plan to revolutionize the model of care by giving access to the world’s foremost experts in geriatrics thereby changing what it means to age well, needed a name, identity and task that could encapsulate the ambition of a new era of health.


+ Brand Strategy
+ Campaigns & Content
+ Design and Branding