We set out to establish TELUS Health’s new virtual care platform as the most trusted virtual care provider for Canadians. Understanding that Canadians are both proud to live in a country with publicly funded healthcare while also expressing frustration about how it is accessed, Gene determined that a virtual care brand from TELUS Health needed to express aspects of trust, education and empathetic connection in the digital space.

The new brand identity needed to connect with Canadians across a vast array of diverse situations and mindsets while also allowing TELUS Health the flexibility to expand the brand through brick-and-mortar clinics, added virtual care functionality in the app and potential corporate health expansions.


+ Brand Strategy
+ Campaigns & Content
+ Design and Branding