---
title: "WSPS: Rapid-Response Content Campaign | Gene"
description: "Rapid-response content campaign case study: how Gene built a safety microsite and educational videos for WSPS, a workplace health and safety organization, in under a month to get COVID-19 guidance in front of Ontario employers and workers."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2023/06/WSPS-1-768x422.png
---
[Skip to content](https://geneworldwide.com/portfolio/wsps#main)
[](https://geneworldwide.com/?hsLang=en)
[Work](https://geneworldwide.com/work/?hsLang=en) [Who we help](https://geneworldwide.com/#who-we-help) [Capabilities](https://geneworldwide.com/services/?hsLang=en) [About](https://geneworldwide.com/about-us/?hsLang=en) [Insights](https://geneworldwide.com/news/?hsLang=en)
[Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Contact](https://geneworldwide.com/contact-us/?hsLang=en)
[ TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [ Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [ Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en)
[01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en)
1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy)
2. [02Campaigns & creative](https://geneworldwide.com/services/#creative)
3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media)
4. [04Digital experience](https://geneworldwide.com/services/#digital)
5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy)
[Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)
[01Work](https://geneworldwide.com/work/?hsLang=en) [02Capabilities](https://geneworldwide.com/services/?hsLang=en) [03About](https://geneworldwide.com/about-us/?hsLang=en) [04Insights](https://geneworldwide.com/news/?hsLang=en) [05Contact](https://geneworldwide.com/contact-us/?hsLang=en)
[Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)
[Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)
Case study
# Workplace Safety & Prevention Services
Back to work, safely. When COVID-19 hit, WSPS needed accurate safety information in front of Ontario employers and workers, fast.
IndustryWorkplace Health & SafetyServicesRapid-Response Content Strategy, Digital Hub Design, Public Safety Communications
01 Challenge
## A pandemic doesn’t wait for a normal production timeline.
As COVID-19 unfolded, WSPS needed to get accurate, reliable safety and prevention information in front of Ontario employers and workers immediately, with workplace safety and compliance on the line.
There was no room for a standard production timeline. WSPS needed a partner who could move from concept to launch in weeks, not months.
02 Identity
## A response built to move as fast as the moment demanded.
Back to work,
safely.
03 Messaging
## An agile response, built for the moment.
A customized microsite gave Ontario workplaces immediate access to resources, articles, and eCourses on COVID-19 safety practices, alongside two clear, concise videos on safe return-to-work practices and proper mask use.
Concept, script, storyboard, and final execution moved through an extremely tight timeline, without sacrificing clarity or wit.
04 Activation
## Critical information, in the hands that needed it most.
The hub launched in under a month; the videos, in under three weeks, giving employers and workers across Ontario immediate access to the safety information they needed during a critical moment for the province.
Campaign
05 Measurement
## Campaign results.
Time to launch
\<4wks
From concept to live microsite
Microsite visits
180K+
In the first month post-launch
Video views
95K+
Combined views across both films
Workplaces reached
40K+
Across Ontario
Start a project
## Want results like these?
Book an intro call with a senior strategist, or send us a brief.
[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en) [See more work](https://geneworldwide.com/work/?hsLang=en)
More work
## Selected case studies.
### [ Antidote Health Disruptive Health Plan Finally. A radical common sense platform crystallizing healthcare coverage and telehealth into one shareable human truth. **▲ 32%**unaided awareness in launch markets](https://geneworldwide.com/portfolio/antidote/?hsLang=en)
### [ Fullscript Integrative Medicine Platform Let’s make healthcare whole. Rebranding an industry-leading clinical dispensing system to win both practitioners and patients. **▲ 38%**brand consideration among MDs](https://geneworldwide.com/portfolio/fullscript/?hsLang=en)
### [ TELUS Health MyCare Virtual Care & Telehealth Care when you need it. Establishing Canada’s leading virtual care service with frictionless access and clinical trust. **▲ 36%**believed MyCare gave them better access to care](https://geneworldwide.com/portfolio/mycare/?hsLang=en)
### [ Air Liquide Medical Devices & Respiratory Care Vital breathing support humanized through patient-first commercial storytelling. **▲ 33%**reported sleep apnea consultations](https://geneworldwide.com/portfolio/air-liquide/?hsLang=en)
## Let's create demand your category can't ignore.
[Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)
[hello@geneworldwide.com](mailto:hello@geneworldwide.com)
The independent demand agency for healthcare. Toronto and New York.
Google Partner · Meta Partner
#### Who we help
- [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en)
- [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en)
- [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)
#### Capabilities
- [Strategy](https://geneworldwide.com/services/#strategy)
- [Creative](https://geneworldwide.com/services/#creative)
- [Media](https://geneworldwide.com/services/#media)
- [Digital](https://geneworldwide.com/services/#digital)
- [Communications](https://geneworldwide.com/services/#advocacy)
- [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)
#### Gene
- [Work](https://geneworldwide.com/work/?hsLang=en)
- [About](https://geneworldwide.com/about-us/?hsLang=en)
- [Perspectives](https://geneworldwide.com/news/?hsLang=en)
- [Careers](https://geneworldwide.com/about-us/#careers)
- [Contact](https://geneworldwide.com/contact-us/?hsLang=en)
© 2026 Gene Worldwide Inc.
[Privacy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms](https://geneworldwide.com/terms/?hsLang=en) [Cookie settings](https://geneworldwide.com/cookie-settings/?hsLang=en)
[LinkedIn](https://linkedin.com/company/geneworldwide) [Instagram](https://instagram.com/geneworldwide) [YouTube](https://youtube.com/@geneworldwide)
[Book a call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)
## Book an intro call
Pick a time that works. You'll talk to a senior demand strategist, not a sales rep.
Close
Loading calendar…
View
```json
{
"@context" : "https://schema.org",
"@id" : "https://geneworldwide.com/#organization",
"@type" : "Organization",
"description" : "Gene is the independent demand agency for healthcare: brand, creative and media working as one system to grow patients, clinicians and buyers.",
"email" : "hello@geneworldwide.com",
"knowsAbout" : [ "Healthcare demand generation", "Healthcare marketing", "Healthcare branding", "Brand strategy", "Creative advertising", "Omnichannel media", "HCP marketing", "Demand Dominance Model" ],
"legalName" : "Gene Worldwide Inc.",
"logo" : "https://7569899.fs1.hubspotusercontent-na1.net/hubfs/7569899/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png",
"name" : "Gene",
"sameAs" : [ "https://linkedin.com/company/geneworldwide", "https://instagram.com/geneworldwide", "https://youtube.com/@geneworldwide", "https://twitter.com/geneworldwide" ],
"url" : "https://geneworldwide.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://geneworldwide.com/#website",
"@type" : "WebSite",
"name" : "Gene",
"publisher" : {
"@id" : "https://geneworldwide.com/#organization"
},
"url" : "https://geneworldwide.com/"
}
```