Workplace Safety & Prevention Services
WSPS, a long-standing client of Gene, faced an unprecedented challenge as the COVID-19 pandemic unfolded. With a pressing need to provide employers and workers with accurate and reliable safety and prevention information, WSPS required a quick and efficient solution to disseminate this vital knowledge. The urgency was driven by the immediate necessity to ensure workplace safety and compliance with new health guidelines, making it crucial to deliver information swiftly and effectively.
Approach
Gene rose to the occasion with an agile and creative approach. Recognizing the critical importance of timely and accessible information, Gene embarked on developing a customized microsite tailored to the specific needs of Ontario workplaces. This online hub was designed to provide immediate access to a wealth of resources, articles, and eCourses focused on COVID-19 safety practices.
In addition to the microsite, Gene produced two highly informative and engaging videos. The first video was dedicated to educating workers on the adoption of best safety practices when returning to work, highlighting essential measures to minimize the risk of virus transmission. The second video focused on the basics of proper mask wear, providing clear instructions to ensure effective use of personal protective equipment.
The project was executed under an extremely tight timeline set forth by WSPS. Gene’s team worked tirelessly to develop the microsite and produce the videos within a matter of weeks. The process involved concept and script development, storyboarding, recording, and final execution, all carried out with a commitment to clarity, wit, and conciseness.
Impact
In just under a month, Gene successfully launched a comprehensive online hub that significantly enhanced the user experience for both customers and internal stakeholders. The microsite became a central repository of valuable COVID-19-related resources, articles, and eCourses, ensuring that crucial information was readily accessible to those who needed it most.
The animated videos produced by Gene played a pivotal role in the dissemination of WSPS’s resources and knowledge. The first video, focusing on the adoption of best safety practices, provided practical guidance to workers on how to navigate the new workplace environment safely. The second video, dedicated to proper mask usage, offered straightforward instructions to maximize the protective benefits of wearing masks.
From the initial concept to the final execution, Gene’s team demonstrated exceptional agility and creativity. The clear, engaging, and concise videos were completed in under three weeks, showcasing Gene’s ability to deliver high-quality content under tight deadlines.
The impact of this initiative was profound. Employers and workers across Ontario benefited from immediate access to essential safety and prevention information, empowering them to implement effective measures to combat the spread of COVID-19. Gene’s swift and innovative response not only met WSPS’s urgent needs but also contributed to the overall safety and well-being of the community during a critical time.
