---
title: "WSPS: Rapid-Response Content Campaign | Gene"
description: "Rapid-response content campaign case study: how Gene built a safety microsite and educational videos for WSPS, a workplace health and safety organization, in under a month to get COVID-19 guidance in front of Ontario employers and workers."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2023/06/WSPS-1-768x422.png
---
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Case study
# Workplace Safety & Prevention Services
Back to work, safely. When COVID-19 hit, WSPS needed accurate safety information in front of Ontario employers and workers, fast.
IndustryWorkplace Health & SafetyServicesRapid-Response Content Strategy, Digital Hub Design, Public Safety Communications
01 Challenge
## A pandemic doesn’t wait for a normal production timeline.
As COVID-19 unfolded, WSPS needed to get accurate, reliable safety and prevention information in front of Ontario employers and workers immediately, with workplace safety and compliance on the line.
There was no room for a standard production timeline. WSPS needed a partner who could move from concept to launch in weeks, not months.
02 Identity
## A response built to move as fast as the moment demanded.
Back to work,
safely.
03 Messaging
## An agile response, built for the moment.
A customized microsite gave Ontario workplaces immediate access to resources, articles, and eCourses on COVID-19 safety practices, alongside two clear, concise videos on safe return-to-work practices and proper mask use.
Concept, script, storyboard, and final execution moved through an extremely tight timeline, without sacrificing clarity or wit.
04 Activation
## Critical information, in the hands that needed it most.
The hub launched in under a month; the videos, in under three weeks, giving employers and workers across Ontario immediate access to the safety information they needed during a critical moment for the province.
Campaign
05 Measurement
## Campaign results.
Time to launch
\<4wks
From concept to live microsite
Microsite visits
180K+
In the first month post-launch
Video views
95K+
Combined views across both films
Workplaces reached
40K+
Across Ontario
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