---
title: "Healthcare Marketing Services: Strategy, Creative, Media & Digital | Gene"
description: "Five integrated disciplines working as one demand system: brand strategy, campaigns, omnichannel and HCP media, digital experience, and communications."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/08/gene-og.png
---

[Skip to content](https://geneworldwide.com/services#main)

[![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=24&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en)

[Work](https://geneworldwide.com/work/?hsLang=en) [Who we help](https://geneworldwide.com/#who-we-help) [Capabilities](https://geneworldwide.com/services/?hsLang=en) [About](https://geneworldwide.com/about-us/?hsLang=en) [Insights](https://geneworldwide.com/news/?hsLang=en)

[Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Contact](https://geneworldwide.com/contact-us/?hsLang=en)

[![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en)

[01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en)

1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy)
2. [02Campaigns & creative](https://geneworldwide.com/services/#creative)
3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media)
4. [04Digital experience](https://geneworldwide.com/services/#digital)
5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy)

[Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

[01Work](https://geneworldwide.com/work/?hsLang=en) [02Capabilities](https://geneworldwide.com/services/?hsLang=en) [03About](https://geneworldwide.com/about-us/?hsLang=en) [04Insights](https://geneworldwide.com/news/?hsLang=en) [05Contact](https://geneworldwide.com/contact-us/?hsLang=en)

[Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)

[Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

Capabilities Strategy · Creative · Media · Digital · Communications

# How we create demand.

One agency model built on the Demand Dominance Model. Five integrated disciplines, working as one demand system and measured against one set of business outcomes.

[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

Disciplines

## Five disciplines. *One demand system.*

01Brand & creative strategy

02Campaigns & culture-led creative

03Omnichannel media & investment

04Digital experience & health tech

05Communications & advocacy

![Antidote Health brand platform](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/antidote/0cdbe8e9-f544-4a16-89c5-7fd54aa37623.png?width=1200&name=0cdbe8e9-f544-4a16-89c5-7fd54aa37623.png)Antidote Health · Brand architecture

01 / 05

### Brand & creative strategy

Not just brand guidelines: an enduring strategic architecture for how a health brand shows up across every channel. Rooted in clinical conviction, audience behavior, and competitive white space.

Audience insights

Uncovering deep patient friction points and clinical care drivers.

White space design

Proprietary category territory that competitors cannot contest.

[Brief us](https://geneworldwide.com/services#start) [See strategy in action](https://geneworldwide.com/portfolio/antidote/?hsLang=en)

![SE Health campaign](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/SEHealth-768x422.png?width=1200&name=SEHealth-768x422.png)SE Health · Anthem film and creative

02 / 05

### Campaigns & culture-led creative

Brave, culturally resonant creative that earns genuine attention. High-craft anthem film, digital content systems, and docu-style patient narratives built with complete MLR fluency.

Anthem films

High-craft cinematic film and CTV storytelling that builds empathy.

MLR fluency

Seamless navigation of PAAB, FDA, and ASC guidelines.

[Brief us](https://geneworldwide.com/services#start) [Watch the campaign film](https://geneworldwide.com/portfolio/se-health/?hsLang=en)

![Multi-channel media deployment](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-4-1-1024x562.png?width=1200&name=0_1-1024x574-4-1-1024x562.png)Deployment · NPI and patient cohorts

03 / 05

### Omnichannel media & investment

Modern media planning and programmatic execution designed around verified healthcare professional (NPI) cohorts and consumer health journeys, turning attention into clinical action and adoption.

Verified HCP media

Physician-verified programmatic networks and medical journals.

Full-funnel attribution

Direct attribution to consults, script lifts, and patient actions.

[Brief us](https://geneworldwide.com/services#start) [Read our media perspective](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en)

![TELUS Health MyCare digital experience](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png?width=1200&name=MyCAre-768x422.png)TELUS Health MyCare · Virtual care onboarding

04 / 05

### Digital experience & health tech

Intuitive web platforms, telehealth conversion ecosystems, and AI-augmented creative workflows that transform complex clinical offerings into seamless human experiences.

Telehealth UI/UX

Frictionless consultation booking and clinician interaction screens.

Conversion architecture

Optimized digital care pathways that turn visits into verified patients.

[Brief us](https://geneworldwide.com/services#start) [See the digital experience](https://geneworldwide.com/portfolio/mycare/?hsLang=en)

![Advocacy and patient storytelling system](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/antidote/9b019cd5-045d-4f80-9cfd-b5cd503cebc9.png?width=1200&name=9b019cd5-045d-4f80-9cfd-b5cd503cebc9.png)Advocacy · Clinician and patient

05 / 05

### Communications & advocacy

Mobilizing brand champions, patient communities, and credible medical voices to generate authentic scientific authority and earned public visibility.

KOL mobilization

Connecting with leading clinicians and scientific advisory leaders.

Patient communities

Empowering grassroots patient stories and condition awareness.

[Brief us](https://geneworldwide.com/services#start) [See the advocacy case](https://geneworldwide.com/portfolio/access-health/?hsLang=en)

Methodology

## The Demand Dominance Model.

Our operating model. One platform, present everywhere your audiences decide, measured and fed back so demand compounds.

1. 01
   
   ### Platform
   
   One story. Your purpose and promise become a single platform: audiences, value propositions and key messages, carried by an identity people recognise.
   
   Personas · Tagline · Key messages · Identity · Content strategy
   
   →
2. 02
   
   ### Presence
   
   Everywhere it matters. An always-on omnichannel system, activated from one platform, so every channel says the same true thing at once.
   
   Channel strategy · Production · Integration · Activation
   
   →
3. 03
   
   ### Performance
   
   Measured, then sharper. Brand tracking, dashboards and analytics feed real signals back into the platform, and the loop closes.
   
   Brand tracking · Dashboards · Data & analytics

↺

Performance feeds back into Platform. Every quarter, the loop gets sharper and demand compounds.

[Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

Clients

## Trusted by health leaders and the challengers taking them on.

![Apple](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Apple.png?width=480&name=Apple.png)

![Astellas](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Astellas.png?width=480&name=Astellas.png)

![McKesson](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/McKesson.png?width=480&name=McKesson.png)

![TELUS](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/TELUS.png?width=480&name=TELUS.png)

![Blue Cross](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/BlueCross.png?width=480&name=BlueCross.png)

![Air Liquide](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/AirLiquide.png?width=480&name=AirLiquide.png)

![Ascensia](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Ascensia.png?width=480&name=Ascensia.png)

![Fullscript](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Fullscript.png?width=480&name=Fullscript.png)

![STAAR](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/STAAR.png?width=480&name=STAAR.png)

![SickKids](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/SickKids.png?width=480&name=SickKids.png)

![SE Health](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/SEHealth.png?width=480&name=SEHealth.png)

![Antidote](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Antidote.png?width=480&name=Antidote.png)

Contact

## Start a conversation.

Intro call

### Book an intro call.

Time with a senior strategist to talk through your growth goals. You'll leave with a clear next step, whether or not it involves us.

[Choose a time](https://geneworldwide.com/contact-us/?hsLang=en)

Brief

### Or send us a brief.

What do you need help with?

New brand or rebrand

Campaign or launch

Media & performance

Website or digital product

Not sure yet: diagnose it

1 / 5

What kind of organization are you?

Pharma, biotech or medtech

Health system, payer or provider

Consumer health or wellness

Funded health startup

Other

Back

2 / 5

Roughly what budget are you working with?

Under $50K

$50K–$150K

$150K–$500K

$500K+

Not sure yet

Back

3 / 5

When do you want to start?

As soon as possible

In 1–3 months

In 3–6 months

Just exploring

Back

4 / 5

Where should we reply?

First name

Last name

Work email

Company

Anything else we should know? (optional)

Back

Send brief

We reply within one business day. See our [privacy policy](https://geneworldwide.com/privacy-policy/?hsLang=en).

### Brief received.

We'll reply within one business day. If you'd rather talk sooner, choose a time now.

[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en)

## Let's create demand your category can't ignore.

[Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) 

[hello@geneworldwide.com](mailto:hello@geneworldwide.com)

![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=22&name=Gene_Lockup_Black_RGB.png)

The independent demand agency for healthcare. Toronto and New York.

Google Partner · Meta Partner

#### Who we help

- [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en)
- [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en)
- [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)

#### Capabilities

- [Strategy](https://geneworldwide.com/services/#strategy)
- [Creative](https://geneworldwide.com/services/#creative)
- [Media](https://geneworldwide.com/services/#media)
- [Digital](https://geneworldwide.com/services/#digital)
- [Communications](https://geneworldwide.com/services/#advocacy)
- [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

#### Gene

- [Work](https://geneworldwide.com/work/?hsLang=en)
- [About](https://geneworldwide.com/about-us/?hsLang=en)
- [Perspectives](https://geneworldwide.com/news/?hsLang=en)
- [Careers](https://geneworldwide.com/about-us/#careers)
- [Contact](https://geneworldwide.com/contact-us/?hsLang=en)

© 2026 Gene Worldwide Inc.

[Privacy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms](https://geneworldwide.com/terms/?hsLang=en) [Cookie settings](https://geneworldwide.com/cookie-settings/?hsLang=en)

[LinkedIn](https://linkedin.com/company/geneworldwide) [Instagram](https://instagram.com/geneworldwide) [YouTube](https://youtube.com/@geneworldwide)

[Book a call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

## Book an intro call

Pick a time that works. You'll talk to a senior demand strategist, not a sales rep.

Close

Loading calendar…

View

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://geneworldwide.com/#organization",
  "@type" : "Organization",
  "description" : "Gene is the independent demand agency for healthcare: brand, creative and media working as one system to grow patients, clinicians and buyers.",
  "email" : "hello@geneworldwide.com",
  "knowsAbout" : [ "Healthcare demand generation", "Healthcare marketing", "Healthcare branding", "Brand strategy", "Creative advertising", "Omnichannel media", "HCP marketing", "Demand Dominance Model" ],
  "legalName" : "Gene Worldwide Inc.",
  "logo" : "https://7569899.fs1.hubspotusercontent-na1.net/hubfs/7569899/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png",
  "name" : "Gene",
  "sameAs" : [ "https://linkedin.com/company/geneworldwide", "https://instagram.com/geneworldwide", "https://youtube.com/@geneworldwide", "https://twitter.com/geneworldwide" ],
  "url" : "https://geneworldwide.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://geneworldwide.com/#website",
  "@type" : "WebSite",
  "name" : "Gene",
  "publisher" : {
    "@id" : "https://geneworldwide.com/#organization"
  },
  "url" : "https://geneworldwide.com/"
}
```