Fullscript
Partnering with Fullscript, we launched the ‘Let’s Make Healthcare Whole’ campaign, positioning them as leaders in whole person care and uniting practitioners across the healthcare spectrum.
The conventional healthcare system has created a widening divide between practitioners and patients, leaving both groups feeling unfulfilled and searching for better solutions. With a strong foundation of 100,000+ practitioners and established partnerships with trusted brands, Fullscript needed to evolve from being seen as just a supplement delivery platform to becoming the catalyst for transforming healthcare through whole person care.
The challenge was to position the brand for growth beyond the supplement industry into the broader global wellness market, while bridging the gap between conventional and integrative medicine.
The Idea
We developed the brand platform “Let’s Make Healthcare Whole” to unite conventional and integrative medicine under a single powerful message. The strategy rested on three key pillars:
- Bridge the Divide: Creating a narrative that could unite practitioners across the spectrum of healthcare delivery
- Ignite a Movement: Positioning whole person care as common-sense healthcare rather than an alternative approach
- Show the Future: Demonstrating the tangible benefits of a healthcare system where whole person care is the standard
Rather than positioning Fullscript as just another healthcare platform, we created a narrative that positioned them as the leader of a movement toward more fulfilling healthcare delivery. The approach was specifically designed to appeal to “fencesitter” practitioners – those interested in comprehensive, personalized care but who hadn’t fully embraced integrative approaches. By focusing on the emotional and rational benefits of whole person care, we created a message that could resonate with both traditional and progressive healthcare providers.
The Impact
The brand platform established Fullscript’s foundation for expansion beyond supplements into the broader wellness ecosystem. It focused on multiple key performance indicators:
- Building awareness of whole person care as the future of healthcare
- Acquiring new healthcare providers across the conventional-to-integrative spectrum
- Re-engaging inactive users by showcasing the platform’s expanded capabilities
- Expanding engagement channels to reach new audiences
- Increasing laboratory diagnostics acquisition and usage
By positioning Fullscript as the platform to power whole person care, we created a scalable narrative that could grow with the brand while maintaining its authentic commitment to transforming healthcare delivery. The “Let’s Make Healthcare Whole” platform provided a clear and compelling story that united practitioners and patients in a shared vision of what healthcare could be, while differentiating Fullscript in an increasingly crowded marketplace.
