OUR CAPABILITIES
Gene is the leading creative agency for disruptive health brands. Our offering focuses on brilliant strategic planning, breakthrough creative ideas, excellence in production execution, and placing our work in the right place at the right time for the right audience.
We believe brands that put health at the core of their purpose are poised to succeed now and in the future. They’re the ones solving some of the world’s biggest challenges. Or helping people live a little healthier, happier, longer, better.
We built our agency to be creative first and foremost. We just happen to have a big heart for health and wellness, so that’s where we’ve chosen to focus our efforts. We bring together health and wellness strategic insights with world-class consumer creative to create an entirely new energy to this category.

Leadership
We're a passionate team of health-focused advertising people.

Joe Dee
Agency Lead
Emily Squirrell
Strategy Lead
Luc Quartarone
Integrated Production Lead
Valerie Swatkow
Business Lead
Dominic Gignac
Digital Lead
Patrick Béland
Media LeadOUR EXPERIENCE IN HEALTH
We've touched every part of the health and wellness ecosystem and we know first hand how complex it can be. If you want to deliver in health, you need to know where the points of influence are on a patient or consumer wellness journey.
B2C
B2B
Clinics & Hospitals
Pharmacy & Retail
Labs
Public Health
HCPs & Pharmacists
Mental Health Counsellors
General Practitioners
Nutritionists & Dietitians
Specialists
Pediatric Care
Geriatric Care
OTC
Insurance & Health Benefits
Diagnostic Testing
PERS
EMTs
Veterinary Care
Holistic Medicine
SELECTED CLIENTS
We're fortunate to work with some incredible brands and their incredible people.














