--- title: Gene | The Demand Agency for Healthcare Brands description: Gene is the independent demand agency for healthcare. Brand, creative and media working as one system to grow patients, clinicians and buyers for health brands. image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/07/cropped-Gene-Mark-270x270.png --- [Skip to content](https://geneworldwide.com#main) [![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=24&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en) [Work](https://geneworldwide.com/work/?hsLang=en) [Who we help](https://geneworldwide.com/#who-we-help) [Capabilities](https://geneworldwide.com/services/?hsLang=en) [About](https://geneworldwide.com/about-us/?hsLang=en) [Insights](https://geneworldwide.com/news/?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Contact](https://geneworldwide.com/contact-us/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en) [01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en) 1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy) 2. [02Campaigns & creative](https://geneworldwide.com/services/#creative) 3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media) 4. [04Digital experience](https://geneworldwide.com/services/#digital) 5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy) [Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [01Work](https://geneworldwide.com/work/?hsLang=en) [02Capabilities](https://geneworldwide.com/services/?hsLang=en) [03About](https://geneworldwide.com/about-us/?hsLang=en) [04Insights](https://geneworldwide.com/news/?hsLang=en) [05Contact](https://geneworldwide.com/contact-us/?hsLang=en) [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en) [Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) The demand agency for healthcare Toronto — New York # We create demand for health brands. An independent agency for established health organizations and ambitious health brands. Brand, creative and media, built as one system to grow patients, clinicians and buyers. [Intro call Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en) [Demand score · 10 questions Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) ![Antidote Health campaign film still](https://geneworldwide.com/hs-fs/hubfs/gene-v2/g2-hero-poster.jpg?width=1400&name=g2-hero-poster.jpg) Pause [▲ 32% unaided awareness **Antidote Health** FINALLY. Launch film, 2025](https://geneworldwide.com/portfolio/antidote/?hsLang=en) - **▲ +120%** website traffic · MindBeacon - **▲ +58%** virtual vet consultations · TELUS Health MyPet - **▲ +52%** brand awareness · KixCare - **▲ +46%** new client bookings · Refine by Medcan - **▲ +38%** MD consideration · Fullscript - **▲ +37%** qualified inquiries · Elder Care - **▲ 120K+** app downloads · McKesson - **▲ +36%** access perception · TELUS Health MyCare - **▲ +120%** website traffic · MindBeacon - **▲ +58%** virtual vet consultations · TELUS Health MyPet - **▲ +52%** brand awareness · KixCare - **▲ +46%** new client bookings · Refine by Medcan - **▲ +38%** MD consideration · Fullscript - **▲ +37%** qualified inquiries · Elder Care - **▲ 120K+** app downloads · McKesson - **▲ +36%** access perception · TELUS Health MyCare Clients ## Trusted by health leaders and the challengers taking them on. ![Apple](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Apple.png?width=480&name=Apple.png) ![Astellas](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Astellas.png?width=480&name=Astellas.png) ![McKesson](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/McKesson.png?width=480&name=McKesson.png) ![TELUS](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/TELUS.png?width=480&name=TELUS.png) ![Blue Cross](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/BlueCross.png?width=480&name=BlueCross.png) ![Air Liquide](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/AirLiquide.png?width=480&name=AirLiquide.png) ![Ascensia](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Ascensia.png?width=480&name=Ascensia.png) ![Fullscript](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Fullscript.png?width=480&name=Fullscript.png) ![STAAR](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/STAAR.png?width=480&name=STAAR.png) ![SickKids](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/SickKids.png?width=480&name=SickKids.png) ![SE Health](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/SEHealth.png?width=480&name=SEHealth.png) ![Antidote](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Antidote.png?width=480&name=Antidote.png) Outcomes ## Demand you can measure. Selected results from recent programs, measured in inquiries, bookings and consideration. [TELUS Health MyCare](https://geneworldwide.com/portfolio/mycare/?hsLang=en) \+36% *Before* *After* more Canadians said MyCare gave them better access to care [Fullscript](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) \+38% *Before* *After* brand consideration among physicians [Refine by Medcan](https://geneworldwide.com/portfolio/medcan/?hsLang=en) \+46% *Before* *After* new client bookings in year one [Elder Care](https://geneworldwide.com/portfolio/eldercare/?hsLang=en) \+37% *Before* *After* qualified inquiries after the rebrand Who we help ## Three kinds of health brand. *Three demand problems.* 01 Established healthcare 01 · Established healthcare ### Lead the disruption instead of reacting to it. Pharma, medtech, health systems, payers and providers Legacy scale, long approval cycles and digital-first challengers taking share. We build demand at disruptor speed, inside your compliance reality. **▲ 36%** access perception for TELUS Health MyCare [Explore established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png?width=1000&name=MyCAre-768x422.png) 02 Consumer health 02 · Consumer health ### Earn clinical credibility without losing desire. Wellness, supplements, CPG and D2C health Create demand with consumers and clinicians at the same time, with claims that hold up and creative that still sells. **▲ 38%** physician consideration for Fullscript [Explore consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png?width=1000&name=Fullscript-768x422-1.png) 03 Early-stage health 03 · Early-stage health ### Build the category leader from day one. Seed to Series B health companies and their investors Build demand investors, clinicians and customers can see, before the category gets crowded. **▲ 52%** brand awareness for KixCare [Explore early-stage health](https://geneworldwide.com/ventures/?hsLang=en) ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/KixCare-1-768x422.png?width=1000&name=KixCare-1-768x422.png) Selected work ## Selected work. Every case study reports a measurable outcome. [See all work](https://geneworldwide.com/work/?hsLang=en) 1. [01 TELUS Health MyCare Virtual care ▲ 36% ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png?width=600&name=MyCAre-768x422.png)](https://geneworldwide.com/portfolio/mycare/?hsLang=en) 2. [02 Antidote Health Health plan ▲ 32% ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png?width=600&name=Antidote-768x422-1.png)](https://geneworldwide.com/portfolio/antidote/?hsLang=en) 3. [03 Fullscript Integrative health platform ▲ 38% ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png?width=600&name=Fullscript-768x422-1.png)](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) 4. [04 McKesson Pharmacy 120K+ ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/McKesson-768x422.png?width=600&name=McKesson-768x422.png)](https://geneworldwide.com/portfolio/mckesson/?hsLang=en) 5. [05 Air Liquide Medtech ▲ 33% ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/AirLiquide-1-768x422.png?width=600&name=AirLiquide-1-768x422.png)](https://geneworldwide.com/portfolio/air-liquide/?hsLang=en) 6. [06 Elder Care Senior care ▲ 37% ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/Elder-Care-1-768x422.png?width=600&name=Elder-Care-1-768x422.png)](https://geneworldwide.com/portfolio/eldercare/?hsLang=en) ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png?width=1200&name=MyCAre-768x422.png) ▲ 36% believed MyCare gave them better access to care ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png?width=1200&name=Antidote-768x422-1.png) ▲ 32% unaided awareness in launch markets ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png?width=1200&name=Fullscript-768x422-1.png) ▲ 38% brand consideration among MDs ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/McKesson-768x422.png?width=1200&name=McKesson-768x422.png) 120K+ app downloads in year one ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/AirLiquide-1-768x422.png?width=1200&name=AirLiquide-1-768x422.png) ▲ 33% increase in reported sleep apnea consultations ![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/Elder-Care-1-768x422.png?width=1200&name=Elder-Care-1-768x422.png) ▲ 37% qualified inquiries after the rebrand How we work ## The Demand Dominance Model. Demand is built, not bought. One platform, present everywhere your audiences decide, measured and fed back so it gets sharper every quarter. 1. 01 ### Platform One story. Your purpose and promise become a single platform: audiences, value propositions and key messages, carried by an identity people recognise. Personas · Tagline · Key messages · Identity · Content strategy → 2. 02 ### Presence Everywhere it matters. An always-on omnichannel system, activated from one platform, so every channel says the same true thing at once. Channel strategy · Production · Integration · Activation → 3. 03 ### Performance Measured, then sharper. Brand tracking, dashboards and analytics feed real signals back into the platform, and the loop closes. Brand tracking · Dashboards · Data & analytics ↺ Performance feeds back into Platform. Every quarter, the loop gets sharper and demand compounds. [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) Capabilities ## One team, from first impression *to pipeline.* No hand-offs between agencies. Strategy, creative, media and digital work as one demand system, measured against one set of business outcomes. 01Brand & creative strategy 02Campaigns & creative 03Omnichannel media 04Digital experience 05Communications & advocacy 01 / 05 ### Brand & creative strategy Positioning, naming, identity and brand platforms built on category and audience truth. [Explore brand & creative strategy](https://geneworldwide.com/services/#strategy) 02 / 05 ### Campaigns & creative Culture-led ideas for patients, clinicians and buyers, built to get past MLR and get noticed. [Explore campaigns & creative](https://geneworldwide.com/services/#creative) 03 / 05 ### Omnichannel media Planning and buying across consumer, NPI-verified HCP and B2B channels, optimized to outcomes. [Explore omnichannel media](https://geneworldwide.com/services/#media) 04 / 05 ### Digital experience Websites, apps and health tech products that convert attention into action. [Explore digital experience](https://geneworldwide.com/services/#digital) 05 / 05 ### Communications & advocacy Earned media, PR and advocacy programs that build trust and momentum. [Explore communications & advocacy](https://geneworldwide.com/services/#advocacy) Recognition ## Recognized for creative that performs. ![Cannes Lions](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/02/Cannes.png?width=360&name=Cannes.png) ![The One Show](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/01/One_Show-logo_Black.png?width=360&name=One_Show-logo_Black.png) ![Clio Awards](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/02/Clio.png?width=360&name=Clio.png) ![The Webby Awards](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/04/Webby.svg) ![Saniss Awards](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/02/Saniss.png?width=360&name=Saniss.png) ![MM&M](https://geneworldwide.com/hs-fs/hubfs/mmm-logo-white.png?width=360&name=mmm-logo-white.png) Contact ## Start a conversation. Intro call ### Book an intro call. Time with a senior strategist to talk through your growth goals. You'll leave with a clear next step, whether or not it involves us. [Choose a time](https://geneworldwide.com/contact-us/?hsLang=en) Brief ### Or send us a brief. What do you need help with? New brand or rebrand Campaign or launch Media & performance Website or digital product Not sure yet: diagnose it 1 / 5 What kind of organization are you? Pharma, biotech or medtech Health system, payer or provider Consumer health or wellness Funded health startup Other Back 2 / 5 Roughly what budget are you working with? Under $50K $50K–$150K $150K–$500K $500K+ Not sure yet Back 3 / 5 When do you want to start? As soon as possible In 1–3 months In 3–6 months Just exploring Back 4 / 5 Where should we reply? First name Last name Work email Company Anything else we should know? (optional) Back Send brief We reply within one business day. See our [privacy policy](https://geneworldwide.com/privacy-policy/?hsLang=en). ### Brief received. We'll reply within one business day. If you'd rather talk sooner, choose a time now. [Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en) Insights ## Perspectives. [All insights](https://geneworldwide.com/news/?hsLang=en) 1. [Sep 13, 2026 AI Killed the Marketing Funnel. Welcome Back to the Era of Brand Fame. Healthcare Marketing](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame?hsLang=en) 2. [Jul 23, 2026 10 Agency Essentials for Healthtech Go to Market Healthcare Marketing](https://geneworldwide.com/news/10-agency-essentials-for-healthtech-go-to-market?hsLang=en) 3. [Jul 22, 2026 Criteria for Choosing a Digital Health Agency Healthcare Marketing](https://geneworldwide.com/news/9-criteria-for-choosing-a-digital-health-agency?hsLang=en) 4. [Jul 10, 2026 Top Healthcare Marketing Agencies in Canada for 2026 Healthcare Marketing](https://geneworldwide.com/news/top-healthcare-marketing-agencies-canada-2026?hsLang=en) ## Let's create demand your category can't ignore. [Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [hello@geneworldwide.com](mailto:hello@geneworldwide.com) ![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=22&name=Gene_Lockup_Black_RGB.png) The independent demand agency for healthcare. Toronto and New York. Google Partner · Meta Partner #### Who we help - [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) - [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) - [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en) #### Capabilities - [Strategy](https://geneworldwide.com/services/#strategy) - [Creative](https://geneworldwide.com/services/#creative) - [Media](https://geneworldwide.com/services/#media) - [Digital](https://geneworldwide.com/services/#digital) - [Communications](https://geneworldwide.com/services/#advocacy) - [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) #### Gene - [Work](https://geneworldwide.com/work/?hsLang=en) - [About](https://geneworldwide.com/about-us/?hsLang=en) - [Perspectives](https://geneworldwide.com/news/?hsLang=en) - [Careers](https://geneworldwide.com/about-us/#careers) - [Contact](https://geneworldwide.com/contact-us/?hsLang=en) © 2026 Gene Worldwide Inc. [Privacy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms](https://geneworldwide.com/terms/?hsLang=en) [Cookie settings](https://geneworldwide.com/cookie-settings/?hsLang=en) [LinkedIn](https://linkedin.com/company/geneworldwide) [Instagram](https://instagram.com/geneworldwide) [YouTube](https://youtube.com/@geneworldwide) [Book a call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) ## Book an intro call Pick a time that works. You'll talk to a senior demand strategist, not a sales rep. 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