--- title: "Gene: The global brand agency for the health disruptors." description: "Gene is the independent agency for brands transforming the experience of health: healthtech, medtech, biotech, digital health, payers, and providers." image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/07/cropped-Gene-Mark-270x270.png --- EXPLORE OUR LATEST PERSPECTIVE : [Welcome Back to the Era of Brand Fame](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) [![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=120&height=28&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en) - [Capabilities](https://geneworldwide.com/services/?hsLang=en) [01 / Strategy Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Creative Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Media Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Experience Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Authority Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / Methodology The Brand Dominance Model](https://geneworldwide.com/services/#model) - [Work](https://geneworldwide.com/work/?hsLang=en) [Portfolio Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Proven Impact Case Studies](https://geneworldwide.com/work/#case-studies) [Partnerships Client Roster](https://geneworldwide.com/work/#clients) [Awards Industry Recognition](https://geneworldwide.com/work/#recognition) - [About](https://geneworldwide.com/about-us/?hsLang=en) [Agency Overview Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Belief The Gene Manifesto](https://geneworldwide.com/about-us/#manifesto) [Join Us Careers & The Collective](https://geneworldwide.com/about-us/#careers) - [Insights](https://geneworldwide.com/news/?hsLang=en) [Editorial Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Executive POV Research & POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) - [Offices](https://geneworldwide.com/contact-us/#offices) [Global HQ Toronto](https://geneworldwide.com/contact-us/#toronto) [US Office New York](https://geneworldwide.com/contact-us/#new-york) [Let's Talk](https://geneworldwide.com/contact-us/?hsLang=en) Capabilities + [01 / Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / The Brand Dominance Model](https://geneworldwide.com/services/#model) About Gene + [Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Manifesto](https://geneworldwide.com/about-us/#manifesto) [Careers & The Collective](https://geneworldwide.com/about-us/#careers) Work + [Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Case Studies](https://geneworldwide.com/work/#case-studies) [Client Roster](https://geneworldwide.com/work/#clients) [Industry Recognition](https://geneworldwide.com/work/#recognition) Insights + [Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Research & Executive POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) Offices + [Toronto (Global HQ)](https://geneworldwide.com/contact-us/#toronto) [New York](https://geneworldwide.com/contact-us/#new-york) [Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en) Full-Funnel Brand Storytelling for Health # The global brand agency *for the health disruptors* For the innovators writing what's next and the institutions who lead the way. [See the work →](https://geneworldwide.com/work/?hsLang=en) [Get a Brand Diagnostic](https://geneworldwide.com/brand-dominance-diagnostic/?hsLang=en) UNIFIED BRAND STRATEGY • BRAVE HEALTHCARE CREATIVE • FULL-FUNNEL PERFORMANCE • UNIFIED BRAND STRATEGY • BRAVE HEALTHCARE CREATIVE • FULL-FUNNEL PERFORMANCE • UNIFIED BRAND STRATEGY • BRAVE HEALTHCARE CREATIVE • FULL-FUNNEL PERFORMANCE • UNIFIED BRAND STRATEGY • BRAVE HEALTHCARE CREATIVE • FULL-FUNNEL PERFORMANCE • UNIFIED BRAND STRATEGY • BRAVE HEALTHCARE CREATIVE • FULL-FUNNEL PERFORMANCE • UNIFIED BRAND STRATEGY • BRAVE HEALTHCARE CREATIVE • FULL-FUNNEL PERFORMANCE • ## Selected Work Commercial velocity and clinical relevance across breakthrough health brands. [See all work →](https://geneworldwide.com/work/?hsLang=en) ![Antidote Health](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Disruptive Health Plan ### [Antidote Health](https://geneworldwide.com/portfolio/antidote/?hsLang=en) Finally. A radical common sense platform crystallizing healthcare coverage and telehealth into one shareable human truth. Strategy · Creative & Film · AI Production [Case Study →](https://geneworldwide.com/portfolio/antidote/?hsLang=en) ![Fullscript](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Integrative Medicine Platform ### [Fullscript](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) Let’s make healthcare whole. Rebranding an industry-leading clinical dispensing system to win both practitioners and patients. Brand Strategy · Integrated Launch · Omnichannel [Case Study →](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) ![TELUS MyCare](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) Virtual Care & Telehealth ### [TELUS MyCare](https://geneworldwide.com/portfolio/mycare/?hsLang=en) Care when you need it. Establishing Canada’s leading virtual care service with frictionless access and clinical trust. Product Branding · Omnichannel Media · Conversion [Case Study →](https://geneworldwide.com/portfolio/mycare/?hsLang=en) ![SE Health](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/SEHealth-768x422.png) Healthcare Institution ### [SE Health](https://geneworldwide.com/portfolio/se-health/?hsLang=en) The home of health. Unifying a century-old national healthcare leader across home care, clinical training, and social innovation. Master Brand Strategy · Anthem Film · OOH [Case Study →](https://geneworldwide.com/portfolio/se-health/?hsLang=en) ![Apple](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Apple.png) ![Astellas](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Astellas.png) ![McKesson](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/McKesson.png) ![TELUS](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/TELUS.png) ![Blue Cross](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/BlueCross.png) ![Air Liquide](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/AirLiquide.png) ![Ascensia](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Ascensia.png) ![Fullscript](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Fullscript.png) ![STAAR](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/STAAR.png) ![SickKids](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/SickKids.png) ![SE Health](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/SEHealth.png) ![Antidote](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Antidote.png) ![Apple](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Apple.png) ![Astellas](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Astellas.png) ![McKesson](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/McKesson.png) ![TELUS](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/TELUS.png) ![Blue Cross](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/BlueCross.png) ![Air Liquide](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/AirLiquide.png) ![Ascensia](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Ascensia.png) ![Fullscript](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Fullscript.png) ![STAAR](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/STAAR.png) ![SickKids](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/SickKids.png) ![SE Health](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/SEHealth.png) ![Antidote](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Antidote.png) ## Capabilities & Solutions A unified health agency model built on our proprietary Brand Dominance framework. [Explore all capabilities →](https://geneworldwide.com/services/?hsLang=en) ### Brand & Creative Strategy Not just brand guidelines — an enduring strategic architecture for how a health brand shows up across every channel. Rooted in clinical conviction, audience behavior, and competitive white space. [Learn More →](https://geneworldwide.com/services/#strategy) ### Campaigns & Culture-Led Creative Brave, culturally resonant creative that earns genuine attention. High-craft anthem film, digital content systems, and docu-style patient and practitioner narratives built with complete regulatory and MLR fluency. [Learn More →](https://geneworldwide.com/services/#creative) ### Omnichannel Media & Investment Modern media planning and programmatic execution designed around verified healthcare professional (NPI) cohorts and consumer health journeys, turning attention into clinical action and adoption. [Learn More →](https://geneworldwide.com/services/#media) ### Digital Experience & Health Tech Intuitive web platforms, telehealth conversion ecosystems, and AI-augmented creative workflows that transform complex clinical offerings into seamless, human experiences. [Learn More →](https://geneworldwide.com/services/#digital) ### Communications & Advocacy Mobilizing physician champions, patient communities, and credible medical voices to generate authentic scientific authority and earned public visibility. [Learn More →](https://geneworldwide.com/services/#advocacy) ### The Brand Dominance Model Our proprietary 5-phase operating framework — Purpose, Promise, Platform, Presence, and Performance — taking healthcare organizations from initial positioning to category dominance. [Learn More →](https://geneworldwide.com/services/#model) ### Award-winning strategy & creative. Our work is recognized by the industry’s most respected global creative and effectiveness shows. ![Cannes Lions](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/02/Cannes.png) ![The One Show](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/01/One_Show-logo_Black.png) ![Clio Awards](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/02/Clio.png) ![The Webby Awards](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/04/Webby.svg) ![Saniss Awards](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/02/Saniss.png) ![mmm-logo-white](https://geneworldwide.com/hubfs/mmm-logo-white.png) ## Insights & Perspectives Fresh thinking on brand, creativity, technology, and commercial velocity in healthcare. [All insights →](https://geneworldwide.com/news/?hsLang=en) ![AI Killed the Marketing Funnel](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/antidote/0cdbe8e9-f544-4a16-89c5-7fd54aa37623.png) Executive POV • August 2026 • 5 min read ### [AI Killed the Marketing Funnel: The Return to Brand Fame](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) [Read Article →](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) ![Strategic Channel Integration](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Omnichannel Strategy • July 2026 • 8 min read ### [Strategic Channel Integration for the Modern Health Brand](https://geneworldwide.com/strategic-channel-integration-for-the-modern-health-brand/?hsLang=en) [Read Article →](https://geneworldwide.com/strategic-channel-integration-for-the-modern-health-brand/?hsLang=en) ![The Power of Brand Dominance](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Brand Framework • June 2026 • 10 min read ### [The Power of Brand Dominance: Why Cohesive Brands Win](https://geneworldwide.com/the-power-of-brand-dominance-why-cohesive-brands-win/?hsLang=en) [Read Article →](https://geneworldwide.com/the-power-of-brand-dominance-why-cohesive-brands-win/?hsLang=en) Work with Gene ## Ready to build a braver health brand? Let’s discuss your commercial objectives, clinical challenges, or a Brand Dominance Model workshop. [Start a conversation →](https://geneworldwide.com/contact-us/?hsLang=en) [Explore our work](https://geneworldwide.com/work/?hsLang=en) ![Gene](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png) The independent creative and brand agency for healthcare. Unifying brand strategy, bold creative, and full-funnel media. Google Partner Meta Partner #### Capabilities - [Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) - [Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) - [Omnichannel Media & Investment](https://geneworldwide.com/services/#media) - [Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) - [Communications & Advocacy](https://geneworldwide.com/services/#advocacy) - [The Brand Dominance Model](https://geneworldwide.com/services/#model) #### Work & Insights - [Featured Work & Cases](https://geneworldwide.com/work/?hsLang=en) - [Gene Ventures](https://geneworldwide.com/ventures/?hsLang=en) - [Client Roster](https://geneworldwide.com/work/#clients) - [Industry Recognition](https://geneworldwide.com/work/#recognition) - [Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) #### Offices - [**Toronto** — Global HQ](https://geneworldwide.com/contact-us/#toronto) - [**New York** — US Office](https://geneworldwide.com/contact-us/#new-york) [Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en) © 2026 Gene Worldwide Inc. 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