The demand agency for healthcare Toronto — New York

We create demand for health brands.

An independent agency for established health organizations and ambitious health brands. Brand, creative and media, built as one system to grow patients, clinicians and buyers.

Intro call Book an intro call Demand score · 10 questions Score your brand

▲ 32% unaided awareness Antidote Health FINALLY. Launch film, 2025

▲ +120% website traffic · MindBeacon
▲ +58% virtual vet consultations · TELUS Health MyPet
▲ +52% brand awareness · KixCare
▲ +46% new client bookings · Refine by Medcan
▲ +38% MD consideration · Fullscript
▲ +37% qualified inquiries · Elder Care
▲ 120K+ app downloads · McKesson
▲ +36% access perception · TELUS Health MyCare

Outcomes

Demand you can measure.

Selected results from recent programs, measured in inquiries, bookings and consideration.

TELUS Health MyCare

+36%

more Canadians said MyCare gave them better access to care

Fullscript

+38%

brand consideration among physicians

Refine by Medcan

+46%

new client bookings in year one

Elder Care

+37%

qualified inquiries after the rebrand

Who we help

Three kinds of health brand. Three demand problems.

01 · Established healthcare

Lead the disruption instead of reacting to it.

Pharma, medtech, health systems, payers and providers

Legacy scale, long approval cycles and digital-first challengers taking share. We build demand at disruptor speed, inside your compliance reality.

▲ 36% access perception for TELUS Health MyCare

Explore established healthcare

02 · Consumer health

Earn clinical credibility without losing desire.

Wellness, supplements, CPG and D2C health

Create demand with consumers and clinicians at the same time, with claims that hold up and creative that still sells.

▲ 38% physician consideration for Fullscript

Explore consumer health

03 · Early-stage health

Build the category leader from day one.

Seed to Series B health companies and their investors

Build demand investors, clinicians and customers can see, before the category gets crowded.

▲ 52% brand awareness for KixCare

Explore early-stage health

Selected work

Selected work.

Every case study reports a measurable outcome.

▲ 36% believed MyCare gave them better access to care

▲ 32% unaided awareness in launch markets

▲ 33% increase in reported sleep apnea consultations

▲ 37% qualified inquiries after the rebrand

How we work

The Demand Dominance Model.

Demand is built, not bought. One platform, present everywhere your audiences decide, measured and fed back so it gets sharper every quarter.

01
Platform

One story. Your purpose and promise become a single platform: audiences, value propositions and key messages, carried by an identity people recognise.

Personas · Tagline · Key messages · Identity · Content strategy
02
Presence

Everywhere it matters. An always-on omnichannel system, activated from one platform, so every channel says the same true thing at once.

Channel strategy · Production · Integration · Activation
03
Performance

Measured, then sharper. Brand tracking, dashboards and analytics feed real signals back into the platform, and the loop closes.

Brand tracking · Dashboards · Data & analytics

Performance feeds back into Platform. Every quarter, the loop gets sharper and demand compounds.

Score your brand

Capabilities

One team, from first impression to pipeline.

No hand-offs between agencies. Strategy, creative, media and digital work as one demand system, measured against one set of business outcomes.

01 / 05

Brand & creative strategy

Positioning, naming, identity and brand platforms built on category and audience truth.

Explore brand & creative strategy

Contact

Start a conversation.

Intro call

Book an intro call.

Time with a senior strategist to talk through your growth goals. You'll leave with a clear next step, whether or not it involves us.

Choose a time

Brief

Or send us a brief.

What do you need help with?

1 / 5

What kind of organization are you?

2 / 5

Roughly what budget are you working with?

3 / 5

When do you want to start?

4 / 5

Where should we reply?

First name

Last name

Work email

Company

Anything else we should know? (optional)

We reply within one business day. See our privacy policy.

Brief received.

We'll reply within one business day. If you'd rather talk sooner, choose a time now.

Book an intro call

Insights

We create demand for health brands.

Trusted by health leaders and the challengers taking them on.

Demand you can measure.

Three kinds of health brand. Three demand problems.

Lead the disruption instead of reacting to it.

Earn clinical credibility without losing desire.

Build the category leader from day one.

Selected work.

The Demand Dominance Model.

Platform

Presence

Performance

One team, from first impression to pipeline.

Brand & creative strategy

Campaigns & creative

Omnichannel media

Digital experience

Communications & advocacy

Recognized for creative that performs.

Start a conversation.

Book an intro call.

Or send us a brief.

Brief received.

Perspectives.