About Gene

For a healthy future^™

We help transformative health brands break through category inertia with unified brand strategy, bold creative, and full-funnel media execution.

Our Manifesto Leadership

The Gene Manifesto

Health
It’s not a place you go
A yearly checkup you commit to
Or something you wait on
Health is a state of being
Sometimes we have it
Sometimes it’s taken away
And it’s through health that we find a deeper part of ourselves
Where we realize what matters most
Where we learn how to live our best lives
Health, is a purpose
A purpose not just for the health system
But for people
For communities
And for companies
Our challenge is, not everyone has health
And not everything is healthy
Which means we’ve got some work to do
And that’s why we’re here
To recode the world and put health at the centre of it
To make health more accessible
More equitable
More connected
And more embedded in everything
That’s our vision
To create a future where health is everywhere

Gene
For a healthy future™

Values

Our Values

How we show up in the world, in our partnerships, and for each other.

Health First

We prioritize wellbeing: physical, mental & emotional.

For our team, our clients, and our partners, we recognise that thriving people create thriving ideas. Self-care isn't just encouraged; it's foundational.

We Before Me

Our strength lies in our collective brilliance.

We value collaboration over ego, team success over individual credit, and shared goals over personal ambition. Together, we achieve more.

Think BIG

Bold ideas shape a healthy future.

We embrace curiosity, push boundaries, and challenge the status quo. Thinking big isn't just about scale, it's about dreaming fearlessly and delivering work that inspires and elevates.

Be Kind

Kindness is our superpower.

It's reflected in how we work, communicate, and connect. Small acts of compassion can create big ripples in creativity, partnerships, and the world.

Leadership

Agency Leadership

Seasoned brand architects and creative directors dedicated to transforming the experience of health.

Managing Partner

Joe Dee

Over two decades leading healthcare innovation, digital transformation, and brand strategy across global life sciences networks and high-growth health disruptors.

Connect with Joe →

Partner • PR & Client Leadership

Erin Bodley

Partner with a distinguished background in public relations, strategic communications, and senior client leadership, orchestrating high-stakes healthcare campaigns that build enduring category trust and commercial momentum.

Connect with Erin →

Global Footprint

Our Offices

Operating from our key strategic hubs in Toronto and New York.

Global Headquarters

Toronto

Our founding studio and headquarters, housing brand strategy, creative direction, film production, and integrated client leadership.

toronto@geneworldwide.com Inquire →

United States

New York

Our US operations hub, driving commercial healthcare marketing, media investment, and client partnership across the national life sciences corridor.

newyork@geneworldwide.com Inquire →

Join The Collective

Work that moves health forward.

We are always looking for ambitious brand strategists, healthcare writers, media planners, and creative technologists to join our Toronto and New York studios.

Explore Open Positions →

Award-winning strategy & creative.

Our work is recognized by the industry’s most respected global creative and effectiveness shows.

Work with Gene

Ready to build a braver health brand?

Let’s discuss your commercial objectives, clinical challenges, or a Brand Dominance Model workshop.

Start a conversation Explore our work