--- title: About Us | Gene description: The global brand agency for the health disruptors. image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/08/gene-og.png --- [Skip to content](https://geneworldwide.com/about-us#main) [![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=24&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en) [Work](https://geneworldwide.com/work/?hsLang=en) [Who we help](https://geneworldwide.com/#who-we-help) [Capabilities](https://geneworldwide.com/services/?hsLang=en) [About](https://geneworldwide.com/about-us/?hsLang=en) [Insights](https://geneworldwide.com/news/?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Contact](https://geneworldwide.com/contact-us/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en) [01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en) 1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy) 2. [02Campaigns & creative](https://geneworldwide.com/services/#creative) 3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media) 4. [04Digital experience](https://geneworldwide.com/services/#digital) 5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy) [Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [01Work](https://geneworldwide.com/work/?hsLang=en) [02Capabilities](https://geneworldwide.com/services/?hsLang=en) [03About](https://geneworldwide.com/about-us/?hsLang=en) [04Insights](https://geneworldwide.com/news/?hsLang=en) [05Contact](https://geneworldwide.com/contact-us/?hsLang=en) [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en) [Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) About Gene Toronto — New York # For a healthy future™ We help transformative health brands break through category inertia with unified brand strategy, bold creative and full-funnel media execution. [Our manifesto](https://geneworldwide.com/about-us#manifesto) [Leadership](https://geneworldwide.com/about-us#leadership) ![SE Health](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/SEHealth-768x422.png?width=1400&name=SEHealth-768x422.png) Manifesto Health It’s not a place you go A yearly checkup you commit to Or something you wait on Health is a state of being Sometimes we have it Sometimes it’s taken away And it’s through health that we find a deeper part of ourselves Where we realize what matters most Where we learn how to live our best lives Health, is a purpose A purpose not just for the health system But for people For communities And for companies Our challenge is, not everyone has health And not everything is healthy Which means we’ve got some work to do And that’s why we’re here To recode the world and put health at the centre of it To make health more accessible More equitable More connected And more embedded in everything That’s our vision To create a future where health is everywhere Gene. For a healthy future™ Agency film ## Our mission *in motion.* A 90-second perspective on why healthcare brands must break category inertia to build enduring trust and commercial momentum. Anthem film · 01:26 Values ## Our values. How we show up in the world, in our partnerships, and for each other. 01 ### Health first We prioritize wellbeing: physical, mental and emotional. For our team, our clients and our partners, we recognise that thriving people create thriving ideas. Self-care isn't just encouraged; it's foundational. 02 ### We before me Our strength lies in our collective brilliance. We value collaboration over ego, team success over individual credit, and shared goals over personal ambition. Together, we achieve more. 03 ### Think big Bold ideas shape a healthy future. We embrace curiosity, push boundaries and challenge the status quo. Thinking big isn't just about scale, it's about dreaming fearlessly and delivering work that inspires and elevates. 04 ### Be kind Kindness is our superpower. It's reflected in how we work, communicate and connect. Small acts of compassion can create big ripples in creativity, partnerships and the world. Leadership ## Agency leadership. Seasoned brand architects and creative directors dedicated to transforming the experience of health. ![Joe Dee, Managing Partner](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/team/Joe.png?width=900&name=Joe.png) ### Joe Dee Managing Partner Over two decades leading healthcare innovation, digital transformation, and brand strategy across global life sciences networks and high-growth health disruptors. ![Erin Bodley, Partner, PR & Client Leadership](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/team/Erin.png?width=900&name=Erin.png) ### Erin Bodley Partner, PR & Client Leadership Partner with a distinguished background in public relations, strategic communications, and senior client leadership, orchestrating high-stakes healthcare campaigns that build enduring category trust and commercial momentum. ![Gene Toronto](https://geneworldwide.com/hs-fs/hubfs/images.jpg?width=1400&name=images.jpg) Global headquarters ### Toronto Our founding studio and headquarters, housing brand strategy, creative direction, film production, and integrated client leadership. [toronto@geneworldwide.com →](mailto:toronto@geneworldwide.com) ![Gene New York](https://geneworldwide.com/hs-fs/hubfs/521_Building.webp?width=1400&name=521_Building.webp) United States ### New York Our US operations hub, driving commercial healthcare marketing, media investment, and client partnership across the national life sciences corridor. [newyork@geneworldwide.com →](mailto:newyork@geneworldwide.com) Join the collective ## Work that moves health forward. We are always looking for ambitious brand strategists, healthcare writers, media planners and creative technologists to join our Toronto and New York studios. [Send us your work](mailto:hello@geneworldwide.com) Recognition ## Recognized for creative that performs. ![Cannes Lions](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/02/Cannes.png?width=360&name=Cannes.png) ![The One Show](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/01/One_Show-logo_Black.png?width=360&name=One_Show-logo_Black.png) ![Clio Awards](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/02/Clio.png?width=360&name=Clio.png) ![The Webby Awards](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/04/Webby.svg) ![Saniss Awards](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/02/Saniss.png?width=360&name=Saniss.png) ![MM&M](https://geneworldwide.com/hs-fs/hubfs/mmm-logo-white.png?width=360&name=mmm-logo-white.png) ## Let's create demand your category can't ignore. [Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [hello@geneworldwide.com](mailto:hello@geneworldwide.com) ![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=22&name=Gene_Lockup_Black_RGB.png) The independent demand agency for healthcare. Toronto and New York. Google Partner · Meta Partner #### Who we help - [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) - [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) - [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en) #### Capabilities - [Strategy](https://geneworldwide.com/services/#strategy) - [Creative](https://geneworldwide.com/services/#creative) - [Media](https://geneworldwide.com/services/#media) - [Digital](https://geneworldwide.com/services/#digital) - [Communications](https://geneworldwide.com/services/#advocacy) - [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) #### Gene - [Work](https://geneworldwide.com/work/?hsLang=en) - [About](https://geneworldwide.com/about-us/?hsLang=en) - [Perspectives](https://geneworldwide.com/news/?hsLang=en) - [Careers](https://geneworldwide.com/about-us/#careers) - [Contact](https://geneworldwide.com/contact-us/?hsLang=en) © 2026 Gene Worldwide Inc. 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