Introducing, the Generative Agency

Here at Gene, we’re obsessed with delivering value for our clients. We do this by becoming an extension of their marketing team, diving deep into their brand story, and crafting strategic narratives that resonate with their audience. But the marketing landscape is evolving rapidly, and we’re constantly on the lookout for ways to push the boundaries and deliver even more.

One area we’ve been working hard on is an AI strategy that really supports our clients through this rapid and radical change we’re experiencing. After careful (human) analysis we found two areas that were ripe with opportunity:

  • Many brands and agencies don’t have AI policies or strategies for their marketing and, as a result, their data and IP is being fed into public AI. The harsh truth is that by doing this, they’re giving away their competitive edge. Their knowledge will become accessible to anyone – including their direct competitors.
  • The traditional agency-client relationship, while effective, has often been marred by inefficiencies – fragmented communication, siloed knowledge, and a lack of continuity in projects. This has long been a fear clients live with everyday.

We think AI is well positioned to help solve these big problems and that’s why we’re excited to announce Gene’s generative agency model.

Imagine this: You have a private, secure, AI-powered GPT that’s infused with everything Gene knows about your brand, your target audience, and your category. Meeting transcripts, presentations, research reports, creative assets – all of it gets ingested into this powerful system, ready to be accessed and utilized whenever you need it.

Built on the back Microsoft Azure OpenAI Services, it allows us to create bespoke GPTs specifically for our clients, ensuring their marketing knowledge remains private, secure, and entirely theirs.

Why is this a game-changer? Let’s face it, working with agencies can sometimes feel like a black box. You provide information, they create something, but the knowledge and insights they glean often stay siloed within their walls. With generative marketing knowledge, all of that will change. This is your knowledge and entirely portable.

We believe that client / agency relationships should be generative by design. Nothing needs to get lost in the cracks anymore and all knowledge we create should be built upon.

At the same time, we’ve been training our own internal language model, infused with our unique processes, frameworks, and healthcare expertise. This means you get the benefit of increased efficiency and productivity across a whole range of tasks:

  • Research and insights: Unearth customer trends and hidden gems in your data faster than ever before.
  • Persona building: Craft personas more efficiently to get picture of your ideal customer.
  • Historical data access: Chat with your data and get access to the information you need, when you need.
  • Brief creation: Create your marketing briefs in a fraction of the time.
  • The list goes on…

Think of it as having your own personal marketing copilot, working seamlessly behind the scenes.

Generative agency / client relationships are the future, and we’re here to guide you on this exciting journey. Are you ready to unlock the power of your marketing knowledge? Let’s chat.