A new day in health care is coming.

Integrated Campaign

TELUS Health MyCare

Access for all.

ACCESS 2022 acts like a grassroots political campaign to catalyze digital health innovation in Canada, using strategic media and public relations communications to engage key audiences in the transformation. Ultimately, the Own Ottawa campaign aimed to influence key government stakeholders through holistic communications pieces – opinion editorials, byline articles and broadcast interviews – to pique their interest, ultimately driving them to the ACCESS 2022 website to Join The Movement.

The first phase of the campaign aimed to remind government stakeholders about the digital health transformation to ensure this topic was top of mind during the Parliament session in Ottawa. ACCESS 2022 was then launched nationally, with robust public relations and media activations to help engage and inspire key audiences to engage with ACCESS 2022 hero stories, visit the website, engage in community conversation through social media, and Join The Movement.