Ascensia
The belief that drastic changes must be made all at once often leads to avoidance of change. This is especially true in health-related areas where the stakes are high and the journey seems daunting. Over 71% of deaths globally are preventable through dietary and lifestyle choices, with type 2 diabetes being one of the leading causes of death worldwide. Managing type 2 diabetes requires a significant lifestyle overhaul, which can be an overwhelming challenge, particularly without the right tools or a proper support system. People often find the prospect of making sweeping changes to their daily habits too intimidating, leading to procrastination and continued unhealthy behaviors.
The Idea
To address this challenge, we introduced “Diabetips,” a series of bite-sized, actionable tips perfect for a social campaign. We aimed to empower our audience with practical, small-scale changes that could gradually lead to a healthier lifestyle. These “Diabetips” were part of a free 7-week challenge designed to make the process of managing type 2 diabetes more approachable. Each week, participants received small, healthy lifestyle tips that they could easily integrate into their daily routines.
These tips covered a broad range of health aspects, including diet and nutrition, activity and fitness, physical health, mental health, emotional wellbeing, and community support. The goal was to provide a holistic approach to health that acknowledged the multifaceted nature of living with type 2 diabetes. By focusing on small, incremental changes, we helped participants avoid the common pitfall of feeling overwhelmed by the need to make drastic changes all at once.
Integrating just 2 to 3 Diabetips per week into their daily lives, participants could take manageable steps towards better health. This approach not only made the journey less intimidating but also helped build a sustainable, healthy lifestyle over time. The success of individuals like Yves, who successfully managed his diabetes through this program, served as powerful motivation for others to start their own health journeys.
The Impact
The Diabetips campaign significantly impacted lead generation and participant engagement. By showcasing Yves’ success story, we inspired others with type 2 diabetes to embark on their own paths towards a healthier lifestyle. Yves’ journey demonstrated that small, consistent steps could lead to substantial changes, making the daunting task of managing diabetes seem achievable.
This narrative encouraged participants to form new habits that they enjoyed and could sustain over time. The campaign resulted in significant lead generation through CRM signups, where participants eagerly subscribed to receive weekly tips via email. These emails provided continuous support and motivation, helping participants stay committed to their health goals.
The 21-day challenge component of the campaign further reinforced the idea that small steps could lead to big changes. Participants who engaged with the challenge reported feeling more in control of their diabetes and more optimistic about their health prospects. By breaking down the journey into manageable pieces, the Diabetips campaign made a significant difference in the lives of those struggling with type 2 diabetes, proving that small, incremental changes could lead to lasting health improvements.
