---
title: "TELUS LivingWell Companion: Brand Campaign | Gene"
description: "Brand campaign case study: how Gene built “Freedom, Backed By Care” for TELUS LivingWell Companion, a personal emergency response service, helping aging Canadians live independently with 24/7 support."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/LWC-768x422.png
---
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[ TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [ Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [ Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en)
[01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en)
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3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media)
4. [04Digital experience](https://geneworldwide.com/services/#digital)
5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy)
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Case study
# TELUS LivingWell Companion™
Freedom, backed by care. A campaign for the personal emergency response service that lets aging Canadians live independently, with 24/7 support always within reach.
IndustrySenior Tech & Personal Emergency ResponseServicesCampaign Strategy, Brand Campaign Creative, Video Production
01 Strategy
## Independence and safety don’t have to compete.
As people age, staying independent while staying safe becomes a real concern for both them and the people who love them. TELUS Health built LivingWell Companion™ to answer both needs with 24/7 emergency support.
Research identified two core audiences, caregivers and end-users, each needing the same reassurance: freedom for their loved ones, without compromising their wellbeing.
02 Identity
## Messaging built to earn trust, one benefit at a time.
Freedom,
backed by care.
03 Messaging
## Messaging built to earn trust, one benefit at a time.
Every touchpoint, static images, social video, digital banners, carried the same clear message: 24/7 emergency support, affordability, and the added security of automatic fall detection.
Ria & Michiko
04 Activation
## Awareness that converted into real peace of mind.
Social videos earned high view rates and positive sentiment, while digital banners on platforms like Reader’s Digest drove strong click-through rates on messages of affordability and support.
Emily & John
05 Measurement
## Campaign results.
A multi-language rollout broadened the campaign’s reach, and a clear uptick in inquiries and subscriptions confirmed the message had landed.
Inquiry growth
+38%
Increase following campaign launch
Subscription lift
+27%
Conversion improvement
Banner CTR
2.4x
Vs. category benchmark
Video view rate
71%
Average social video view-through
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More work
## Selected case studies.
### [ Antidote Health Disruptive Health Plan Finally. A radical common sense platform crystallizing healthcare coverage and telehealth into one shareable human truth. **▲ 32%**unaided awareness in launch markets](https://geneworldwide.com/portfolio/antidote/?hsLang=en)
### [ Fullscript Integrative Medicine Platform Let’s make healthcare whole. Rebranding an industry-leading clinical dispensing system to win both practitioners and patients. **▲ 38%**brand consideration among MDs](https://geneworldwide.com/portfolio/fullscript/?hsLang=en)
### [ TELUS Health MyCare Virtual Care & Telehealth Care when you need it. Establishing Canada’s leading virtual care service with frictionless access and clinical trust. **▲ 36%**believed MyCare gave them better access to care](https://geneworldwide.com/portfolio/mycare/?hsLang=en)
### [ Air Liquide Medical Devices & Respiratory Care Vital breathing support humanized through patient-first commercial storytelling. **▲ 33%**reported sleep apnea consultations](https://geneworldwide.com/portfolio/air-liquide/?hsLang=en)
## Let's create demand your category can't ignore.
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Google Partner · Meta Partner
#### Who we help
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