--- title: "TELUS LivingWell Companion: Brand Campaign | Gene" description: "Brand campaign case study: how Gene built “Freedom, Backed By Care” for TELUS LivingWell Companion, a personal emergency response service, helping aging Canadians live independently with 24/7 support." image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/LWC-768x422.png --- EXPLORE OUR LATEST PERSPECTIVE : [Welcome Back to the Era of Brand Fame](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) [![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=120&height=28&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en) - [Capabilities](https://geneworldwide.com/services/?hsLang=en) [01 / Strategy Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Creative Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Media Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Experience Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Authority Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / Methodology The Brand Dominance Model](https://geneworldwide.com/services/#model) - [Work](https://geneworldwide.com/work/?hsLang=en) [Portfolio Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Proven Impact Case Studies](https://geneworldwide.com/work/#case-studies) [Partnerships Client Roster](https://geneworldwide.com/work/#clients) [Awards Industry Recognition](https://geneworldwide.com/work/#recognition) - [About](https://geneworldwide.com/about-us/?hsLang=en) [Agency Overview Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Belief The Gene Manifesto](https://geneworldwide.com/about-us/#manifesto) [Join Us Careers & The Collective](https://geneworldwide.com/about-us/#careers) - [Insights](https://geneworldwide.com/news/?hsLang=en) [Editorial Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Executive POV Research & POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) - [Offices](https://geneworldwide.com/contact-us/#offices) [Global HQ Toronto](https://geneworldwide.com/contact-us/#toronto) [US Office New York](https://geneworldwide.com/contact-us/#new-york) [Let's Talk](https://geneworldwide.com/contact-us/?hsLang=en) Capabilities + [01 / Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / The Brand Dominance Model](https://geneworldwide.com/services/#model) About Gene + [Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Manifesto](https://geneworldwide.com/about-us/#manifesto) [Careers & The Collective](https://geneworldwide.com/about-us/#careers) Work + [Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Case Studies](https://geneworldwide.com/work/#case-studies) [Client Roster](https://geneworldwide.com/work/#clients) [Industry Recognition](https://geneworldwide.com/work/#recognition) Insights + [Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Research & Executive POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) Offices + [Toronto (Global HQ)](https://geneworldwide.com/contact-us/#toronto) [New York](https://geneworldwide.com/contact-us/#new-york) [Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en) Case study # TELUS LivingWell Companion™ Freedom, backed by care. A campaign for the personal emergency response service that lets aging Canadians live independently, with 24/7 support always within reach. IndustrySenior Tech & Personal Emergency ResponseServicesCampaign Strategy, Brand Campaign Creative, Video Production 01 Strategy ## Independence and safety don’t have to compete. As people age, staying independent while staying safe becomes a real concern for both them and the people who love them. TELUS Health built LivingWell Companion™ to answer both needs with 24/7 emergency support. Research identified two core audiences, caregivers and end-users, each needing the same reassurance: freedom for their loved ones, without compromising their wellbeing. 02 Identity ## Messaging built to earn trust, one benefit at a time. Freedom, backed by care. 03 Messaging ## Messaging built to earn trust, one benefit at a time. Every touchpoint, static images, social video, digital banners, carried the same clear message: 24/7 emergency support, affordability, and the added security of automatic fall detection. Ria & Michiko 04 Activation ## Awareness that converted into real peace of mind. Social videos earned high view rates and positive sentiment, while digital banners on platforms like Reader’s Digest drove strong click-through rates on messages of affordability and support. Emily & John 05 Measurement ## Campaign results. A multi-language rollout broadened the campaign’s reach, and a clear uptick in inquiries and subscriptions confirmed the message had landed. Inquiry growth +38% Increase following campaign launch Subscription lift +27% Conversion improvement Banner CTR 2.4x Vs. category benchmark Video view rate 71% Average social video view-through Start a Project ## Ready for Similar Category Velocity? 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