TELUS LivingWell Companion™
Freedom, backed by care. A campaign for the personal emergency response service that lets aging Canadians live independently, with 24/7 support always within reach.
Independence and safety don’t have to compete.
As people age, staying independent while staying safe becomes a real concern for both them and the people who love them. TELUS Health built LivingWell Companion™ to answer both needs with 24/7 emergency support.
Research identified two core audiences, caregivers and end-users, each needing the same reassurance: freedom for their loved ones, without compromising their wellbeing.
Messaging built to earn trust, one benefit at a time.
Freedom,
backed by care.
Messaging built to earn trust, one benefit at a time.
Every touchpoint, static images, social video, digital banners, carried the same clear message: 24/7 emergency support, affordability, and the added security of automatic fall detection.
Awareness that converted into real peace of mind.
Social videos earned high view rates and positive sentiment, while digital banners on platforms like Reader’s Digest drove strong click-through rates on messages of affordability and support.
Campaign results.
A multi-language rollout broadened the campaign’s reach, and a clear uptick in inquiries and subscriptions confirmed the message had landed.