McKesson
The same care. Now in your pocket. A mobile app that brought McKesson’s personalized, in-store pharmacy service into the digital lives of its customers.
Loyalty in the digital age needs more than a rewards program.
McKesson’s banner pharmacies had built their reputation on personal, independently-run service. As digital habits took over daily life, that relationship needed a digital home too, without losing what made it personal.
For Well.ca, a digital-only brand, the challenge ran the other way: offering a modern, brick-and-mortar-quality experience to customers who’d never set foot in a store.
An experience built around the pharmacist relationship.
One app.
Every pharmacy.
Built around the pharmacist relationship, not around it.
Customers can manage prescriptions for their whole family by simply photographing and submitting forms, and connect directly with their local pharmacist for the same one-on-one guidance they’d get in person.
A robust, up-to-date formulary keeps drug information accurate and trustworthy, while flexible pickup or delivery options meet customers wherever is most convenient.
Digital convenience, without losing the personal touch.
The app successfully bridged McKesson’s trusted, in-person pharmacy relationships with the convenience customers now expect, strengthening loyalty across every banner brand it serves.
Campaign results.
Within the first year, it became a genuine daily habit for customers managing prescriptions for their whole family.