Building a newnew mobile pharmacypharmacy experience
SickKids
Digital Strategy
UX Design
Mobile Development
Categories
#Pharmacy
#DigitalHealth
Background
McKesson’s banner pharmacies thrive on a personal touch to their independently operated pharmacies. Looking beyond brick and mortar, they wanted an app to reward customers for their loyalty while providing the same level of friendly service they are familiar with in-store.
Approach
Facing an ever competitive marketplace and changing expectations for how their customers shop, McKesson required a trusted partner who could design and develop native apps on Android and iOS for all their banner brands.
One such brand was Well.ca, who was looking to shift from a digital-only service and provide a brick and mortar experience in a modern way.
Impact
Gene supported in the creation of an app that allowed users to manage prescriptions for themselves and their family members. The intuitive app allows users to photograph their prescription form and submit it to the pharmacy. The user is paired with the pharmacists (and provided a direct point-of-contact) within the brick and mortar shop. The drug is then either provided in the shop itself or delivered to the user’s home. The app also leveraged a robust formulary (drug library) to ensure that the drug information provided is up-to-date.
