MindBeacon
In the face of increasing challenges in accessing mental health services, CBT Associates aimed to redefine how people connect with certified CBT therapists. They sought to create a strong, accessible brand that would resonate with individuals seeking affordable mental health support anytime, anywhere.
The Idea
Gene initiated the branding project by conducting a facilitated requirements gathering session with clinicians, ensuring the brand’s digital presence would authentically reflect the in-person therapy experience. We crafted a cohesive brand identity, including the UX, design, and front-end experience for the digital platform, emphasizing ease of use and emotional connection.
To amplify the brand’s reach, we launched a series of campaigns to build awareness and trust in this vital service. Demonstrating our commitment, we also invested in the business and continue to hold shares, aligning our interests with the brand’s success.
The Impact
The launch of MindBeacon featured a series of four animated videos, each addressing sensitive mental health issues through patient experiences, creating a relatable and compassionate brand image. This was supported by a national PR campaign during Mental Health Awareness Week in October, securing widespread media coverage and positioning MindBeacon as a trusted name in mental health.
Our comprehensive three-month social media strategy included both paid and unpaid efforts, driving engagement and brand recognition. We also developed the MindBeacon website, creating a welcoming and informative digital home for the brand. Additionally, we devised a speaker and sponsorship plan, further establishing MindBeacon as a leader in digital mental health support.
Through these efforts, Gene successfully transformed MindBeacon into a recognizable and trusted brand, enhancing its visibility and accessibility in the mental health landscape.