How are you really feeling?feeling?
MindBeacon
Brand Strategy
Naming & Identity Design
Campaign
Digital
Categories
#VirtualCare
#MentalHealth
Background
With access to mental health becoming an increasing challenge, CBTA was looking to provide people with an affordable way to access certified CBT therapists at any time, in any place.
Approach
Starting with a facilitated requirements gathering that involved clinicians on how best to translate their in-person therapy to a digital experience, Gene created the UX, Design, and front-end experience for the digital platform. Along with this digital work, we also did multiple campaigns to drive awareness of this incredible service. We we’re so committed, we even became an investor in the business, which we still hold shares in today.
Impact
The launch of MindBeacon featured four animated videos focusing on sensitive mental health issues told through the experiences of four different patients. These videos were paired with a national PR campaign which captured multiple interviews and articles published during Mental Health Awareness week in October. We also managed a paid and unpaid social media program which ran over three months. We also supported this launch by creating the MindBeacon website, as well as creating a speaker and sponsorship plan.
