TELUS Health MyCare
The doctor will see you now. A campaign that extended TELUS’s trusted network into healthcare , bringing virtual care to rural, remote, and Indigenous communities across Canada, and bringing back the house call for a digital age.
A telecom, earning its right to play in healthcare.
Canadians knew TELUS as a telecom, not a healthcare provider. To launch TELUS Health MyCare , a virtual-care platform connecting patients with doctors nationwide , we had to solve two communications challenges at once: earn TELUS the right to play in healthcare, and educate the country on virtual care as a category.
The strategic pivot: lean into what TELUS already owned , the network. Reframe connection and access as the foundation of modern care, and position MyCare as a lifeline for the people most underserved by the status quo: rural, remote, and Indigenous communities.
The campaign platform
“The doctor will
see you now.”
A line that reframes a century-old phrase for a new era. Wherever you are , a mountain pass, a campground, a living room , care is on the way.
A healthcare brand, built on a telecom’s trust.
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Masterbrand lockup
TELUS Health
MyCareTM
Three truths. One network.
See a doctor from anywhere.
Care that travels with you , across provinces, postal codes, time zones, and terrain. The network makes the house call possible again.
A lifeline, not a login.
Frame virtual care around human outcomes , trusted clinicians, timely advice, prescriptions, follow-up , not app features.
Built for where care isn’t.
Prioritize rural, remote, and Indigenous communities , audiences for whom the absence of a local clinic is the barrier virtual care solves.
Everywhere Canadians live, work, and wander.
An integrated campaign spanning TV, OOH, print, radio, direct mail, digital, and in-clinic signage , anchored by the line and the landscape.
Integrated rollout
TV & Online Video Out-of-home Print Radio Direct Mail Digital & Social In-clinic Signage App InstallAcquisition
Download the app. The clinic comes to you.
One download becomes nationwide access , to doctors, prescriptions, and follow-up care.
A category, earned.
“The doctor will see you now.” launched integrated across TV, OOH, print, radio, direct mail, digital, and clinic signage , driving category comprehension, brand trust, and behavior change.