TELUS Health MyPet
Vet visits, without the drama. A campaign that used pets’ own reactions to make the case for virtual veterinary care.
Every pet parent knows the look before the vet visit.
The car ride, the carrier, the waiting room, vet visits are stressful for pets and owners alike, often met with growling, whimpering, and outright resistance.
TELUS Health MyPet exists to remove that stress, connecting pet parents with veterinarians and experts from the comfort of home.
A campaign idea built on pets' own reactions.
No car ride.
No drama.
Humour that does the convincing.
By poking fun at a struggle every pet owner recognizes, the campaign made the case for TELUS Health MyPet without ever needing to explain it, connect with a vet from home, and skip the stress altogether.
The leading name in virtual pet care.
The campaign exceeded its key performance indicators for downloads, consultations, and subscriptions, while engagement and brand reach climbed alongside it, establishing TELUS Health MyPet as a trusted, market-leading name in virtual pet care.