---
title: "SE Health: Brand Campaign | Gene"
description: "Brand campaign case study: how Gene's Home of Health campaign reframed home care and the workers who deliver it as the heart of the healthcare system for SE Health, restoring pride and rebuilding the recruitment pipeline."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/SEHealth-768x422.png
---
EXPLORE OUR LATEST PERSPECTIVE : [Welcome Back to the Era of Brand Fame](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en)
[](https://geneworldwide.com/?hsLang=en)
- [Capabilities](https://geneworldwide.com/services/?hsLang=en)
[01 / Strategy Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Creative Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Media Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Experience Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Authority Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / Methodology The Brand Dominance Model](https://geneworldwide.com/services/#model)
- [Work](https://geneworldwide.com/work/?hsLang=en)
[Portfolio Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Proven Impact Case Studies](https://geneworldwide.com/work/#case-studies) [Partnerships Client Roster](https://geneworldwide.com/work/#clients) [Awards Industry Recognition](https://geneworldwide.com/work/#recognition)
- [About](https://geneworldwide.com/about-us/?hsLang=en)
[Agency Overview Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Belief The Gene Manifesto](https://geneworldwide.com/about-us/#manifesto) [Join Us Careers & The Collective](https://geneworldwide.com/about-us/#careers)
- [Insights](https://geneworldwide.com/news/?hsLang=en)
[Editorial Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Executive POV Research & POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en)
- [Offices](https://geneworldwide.com/contact-us/#offices)
[Global HQ Toronto](https://geneworldwide.com/contact-us/#toronto) [US Office New York](https://geneworldwide.com/contact-us/#new-york)
[Let's Talk](https://geneworldwide.com/contact-us/?hsLang=en)
Capabilities +
[01 / Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / The Brand Dominance Model](https://geneworldwide.com/services/#model)
About Gene +
[Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Manifesto](https://geneworldwide.com/about-us/#manifesto) [Careers & The Collective](https://geneworldwide.com/about-us/#careers)
Work +
[Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Case Studies](https://geneworldwide.com/work/#case-studies) [Client Roster](https://geneworldwide.com/work/#clients) [Industry Recognition](https://geneworldwide.com/work/#recognition)
Insights +
[Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Research & Executive POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en)
Offices +
[Toronto (Global HQ)](https://geneworldwide.com/contact-us/#toronto) [New York](https://geneworldwide.com/contact-us/#new-york)
[Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en)
Case study
# SE Health
The Home of Health. A campaign that reframed home care , and the workers who deliver it , as the heart of the healthcare system, restoring pride post-pandemic, rebuilding the recruitment pipeline, and giving Canadians a new way to talk about where real healing happens.
IndustryHome Care & Healthcare WorkforceServicesCampaign Strategy, Brand Campaign Creative, Public Awareness Campaign
01 Strategy
## Home isn’t a place. It’s a feeling. And a complex health journey can take that feeling away.
A healthcare journey doesn’t just disrupt bodies , it disrupts the sense of home: the comfort, familiarity, and security that quietly shape how we heal. Operating rooms, waiting rooms, recovery rooms , all necessary, none of them home.
Our job was to help SE Health reframe the category, moving home care from a practical service to the emotional heart of the system , and in the process, restore pride in a workforce that had just carried the country through a pandemic.
The brand platform
## The Home of Health.
A platform that doesn’t sell a service , it makes a claim on the category. Home isn’t where care ends. It’s where care belongs.
02 Identity
## Warm at the edges. Clear at the center.
SE Red
#D72E3A
Deep Plum
#5A1E3C
Hearth
#9A1F28
Soft Sage
#C7DED8
Warm White
#F4EDE5
Ink
#0A0A0A
The swoosh device
Welcome home.
A curved mark that signals warmth, movement, and arrival , used across every touchpoint.
Type · Geist + Merriweather
Welcome home.
Care, where it feels like care.
Geist 300 carries the clinical clarity. Merriweather italic holds the feeling , a human voice inside an institutional system.
03 Messaging
## Three rooms. One home.
Pillar 01
### Waiting Room.
Health is a journey. But when care comes to you, you never have to lose the feeling of home. Consumer-facing reassurance.
Pillar 02
### Recovery Room.
Home just feels different. Reimagining care so wherever your journey takes you, when you get home, we’re here.
Pillar 03
### Work Family.
Being part of SE Health doesn’t only mean you’re part of our family, it means you’ll be part of many others. Recruitment narrative.
04 Activation
## A platform that shows up everywhere care does.
Out-of-home and print reframed the consumer narrative. Recruitment extended the platform to the workforce. Employee storytelling anchored it in real voices , from the frontline to the CEO.
 Consumer OOH , Pillar 01
 Consumer OOH , Pillar 02
 Recruitment , Pillar 03
 Recruitment , Pillar 03
 Partnership story
 Environmental
 Welcome gift
 Print · Stationery
 Apparel
 Merch · Tote
Integrated rollout
TV & Video Out-of-home Print Social & Digital Recruitment Internal & HR Partnerships Employer Brand
05 Measurement
## Pride restored. Pipeline rebuilt.
The Home of Health re-ignited a workforce that had just carried Canada through COVID-19 , and rebuilt the recruitment pipeline at the moment the country needed home-care workers most.
Employee pride
A workforce,
re-ignited.
Staff reported a surge in pride and validation after a gruelling pandemic, with an outpouring of appreciation from peers and the public.
Recruitment
Pipeline,
rebuilt.
A significant lift in qualified applications , attracting passionate new talent to home care at exactly the moment the country needed them.
Category reframe
Home care,
repositioned.
Home care moved from “peripheral support” to the emotional heart of the healthcare journey in public conversation and SE Health’s own brand story.
“The campaign’s emphasis on the importance of home care resonated deeply with the workforce , reinforcing the idea that their work was not just a job, but a vital service that made a real difference.”
SE Health , post-campaign internal report
Start a Project
## Ready for Similar Category Velocity?
Connect with our Toronto or New York partners to discuss your brand objectives or request an exploratory consultation.
#### New Business & RFPs
Partner with Gene as your integrated agency.
[hello@geneworldwide.com →](mailto:hello@geneworldwide.com)
#### Brand Dominance Diagnostic
Benchmark your brand equity with Gene's diagnostic sprint.
[Explore Diagnostic →](https://geneworldwide.com/brand-dominance-diagnostic/?hsLang=en)
#### Strategic Hubs
Toronto (Global HQ) & New York (US Hub)
toronto@geneworldwide.com • newyork@geneworldwide.com
### How Can We Help?
Share a brief overview of your brand or challenge. A senior partner will respond within one business day.
The independent creative and brand agency for healthcare. Unifying brand strategy, bold creative, and full-funnel media.
Google Partner Meta Partner
#### Capabilities
- [Brand & Creative Strategy](https://geneworldwide.com/services/#strategy)
- [Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative)
- [Omnichannel Media & Investment](https://geneworldwide.com/services/#media)
- [Digital Experience & Health Tech](https://geneworldwide.com/services/#digital)
- [Communications & Advocacy](https://geneworldwide.com/services/#advocacy)
- [The Brand Dominance Model](https://geneworldwide.com/services/#model)
#### Work & Insights
- [Featured Work & Cases](https://geneworldwide.com/work/?hsLang=en)
- [Gene Ventures](https://geneworldwide.com/ventures/?hsLang=en)
- [Client Roster](https://geneworldwide.com/work/#clients)
- [Industry Recognition](https://geneworldwide.com/work/#recognition)
- [Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en)
#### Offices
- [**Toronto** — Global HQ](https://geneworldwide.com/contact-us/#toronto)
- [**New York** — US Office](https://geneworldwide.com/contact-us/#new-york)
[Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en)
© 2026 Gene Worldwide Inc. All rights reserved.
[Privacy Policy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms of Use](https://geneworldwide.com/terms/?hsLang=en) [Cookie Settings](https://geneworldwide.com/portfolio/se-health#ot-sdk-btn)
```json
{
"@context" : "https://schema.org",
"@id" : "https://geneworldwide.com/#organization",
"@type" : "Organization",
"areaServed" : [ "Global", "North America", "Europe", "Middle East", "Asia Pacific" ],
"description" : "Gene is the independent creative and brand agency for healthcare, driving relevance and growth with unified full-funnel marketing.",
"knowsAbout" : [ "Healthcare Marketing", "Brand Strategy", "Omnichannel Media", "Creative Advertising", "Patient & Clinician Advocacy", "Brand Dominance Model" ],
"legalName" : "Gene Worldwide Inc.",
"logo" : {
"@type" : "ImageObject",
"url" : "https://7569899.fs1.hubspotusercontent-na1.net/hubfs/7569899/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png"
},
"name" : "Gene",
"url" : "https://geneworldwide.com/"
}
```