SE Health
Collaborating with SE Health, we launched the ‘Home of Health’ campaign, emphasizing the comfort and healing benefits of receiving care at home, and celebrating the dedication of home care workers who make this possible.
Home isn’t just a place; it’s a feeling—a set of emotions that bring comfort, familiarity, and security. When our lives are disrupted by a healthcare journey, we often lose this precious feeling of home. This disruption can leave individuals feeling disoriented and overwhelmed, making an already challenging situation even more difficult. People navigating these life-changing events need solutions that support them and restore a sense of normalcy and comfort.
Recognizing this, SE Health aimed to bridge the gap between clinical care and the emotional comfort of being at home. They understood that while medical facilities provide essential treatments, they often lack the emotional warmth and personal touch that define our sense of home. SE Health’s mission was to bring that feeling back, ensuring that healthcare journeys didn’t strip away the essence of what makes us feel safe and cared for.
The Idea
Healthcare journeys often take us through various settings—operating rooms, waiting rooms, recovery rooms—each serving a critical function but none offering the comfort and familiarity of home. These environments, though necessary for medical procedures, can feel cold and impersonal, contributing to the stress and anxiety that patients and their families already face.
SE Health reimagined healthcare by challenging traditional perspectives and emphasizing the importance of home in the healing process. They believed that people could feel happier, healthier, and more at home when care is brought to them, rather than them having to adapt to the clinical environment. This led to the development of “The Home of Health” initiative.
The Home of Health initiative showcased the vital role of home care and home care workers. It highlighted how receiving care in a familiar and comforting environment can significantly impact a patient’s emotional and physical well-being. The initiative aimed to demonstrate that healthcare doesn’t have to be confined to sterile, unfamiliar spaces; instead, it can be delivered in the comfort and warmth of one’s home, where patients feel most at ease.
By bringing care into the home, SE Health not only provided medical support but also preserved the essence of what makes a home special. They ensured that patients could continue to experience the small joys and comforts of their daily routines, surrounded by loved ones and familiar settings. This approach fostered a sense of normalcy and continuity, helping patients to maintain their emotional and mental well-being during their healthcare journeys.
The Impact
The “Home of Health” campaign had a profound impact on both SE Health’s staff and the broader community. For the dedicated employees who worked tirelessly through the COVID-19 lockdown, the campaign was a source of immense pride and validation. It acknowledged their hard work and dedication, leading to an outpouring of appreciation from both colleagues and the public.
This recognition significantly boosted employee morale and engagement. Staff members felt valued and appreciated for their efforts, which in turn enhanced their commitment to providing exceptional care. The campaign’s emphasis on the importance of home care resonated deeply with the workforce, reinforcing the idea that their work was not just a job, but a vital service that made a real difference in people’s lives.
Furthermore, the campaign played a crucial role in SE Health’s recruitment efforts. By highlighting the meaningful and impactful nature of home care, SE Health attracted a new wave of passionate and dedicated individuals to join their team. The campaign underscored the unique opportunity to provide care in a way that truly felt personal and significant, appealing to those who were looking for more than just a career in healthcare.
As a result, SE Health saw a significant increase in recruitment, bolstering their workforce and enhancing their ability to deliver exceptional home care services. The campaign’s success in engaging current employees and attracting new talent ensured that SE Health could continue to fulfill its mission of bringing the feeling of home back to healthcare, one patient at a time.
