Virtual Care & Health Plan
Antidote Health
Crystallizing radical common sense in healthcare into a shareable human movement.
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Audience • Fast-Growth Healthcare
The Creative Agency for Health Disruptors.
You built a better way to experience care that didn’t exist five years ago. We turn disruption into an unshakeable brand that patients and physicians trust.
The Challenge
Great Technology Is Not Enough
In healthcare, technological superior quality fails if people are too intimidated or skeptical to adopt it.
Health disruptors face a unique barrier: care is inherently high-stakes. Whether you’re launching an AI diagnostic tool, a virtual clinic, or a direct-to-consumer health plan, adoption requires profound trust.
Gene helps healthtech pioneers bridge the gap between technical capability and emotional adoption. We craft declarative, culture-first brand platforms that cut through category noise and establish category dominance.
Telehealth Platform
TELUS MyCare
Taking on-demand virtual primary care to national scale across millions of Canadians.
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