Ascensia
Diabetips. A free 7-week challenge that turned the overwhelming task of managing type 2 diabetes into small, achievable, everyday wins.
Big changes get avoided. Small ones get done.
Over 71% of deaths globally are preventable through diet and lifestyle choices, with type 2 diabetes among the leading causes. Yet the scale of the lifestyle overhaul it demands often leads people to procrastinate rather than start.
The opportunity was to replace the daunting all-at-once mindset with something people could actually act on today.
A platform built around small, achievable wins.
Diabetips.
Proof that small steps add up to real change.
Each week, participants received simple, holistic health tips they could fold into daily life without feeling overwhelmed.
Yves’ story, a participant who successfully managed his diabetes through the program, became the campaign’s proof point, showing others that manageable steps could lead to lasting habits.
Small tips. Real momentum.
Diabetips drove strong lead generation through CRM signups, as participants opted in to receive ongoing weekly tips by email.
Campaign results.
The accompanying 21-day challenge reinforced the campaign’s core belief: that small, consistent steps build the confidence and habits needed for lasting health improvement.