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Canadian Ophthalmological Society

Digital & Social




Clearing up confusion on the types of ECPs

Plagued by negative public perception and confusion regarding the role of ophthalmologists, the Canadian Ophthalmological Society (COS) needed a way to better educate people on eye care. We found the root of this issue was that many weren’t aware of the differences between ophthalmology and optometry.


Looking for a way to better educate Canadians on eye care

We created a multi-year campaign featuring videos that captured patient stories and the ophthalmologists who helped restore their vision and overall health. Promoted through online ad buy and social posts, and hosted on a website developed by our team, these videos also encouraged Canadians to share their own experiences with ophthalmologists. The campaign was paired with a national public relations and influencer program which reached Canadians coast to coast.


An outpouring of shared stories on social

27 million media impressions (earned coverage and press release pick-up)

33 media hits

1 million blog and social media impressions

Over 900,000 video views

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