See The Possibilities

See The Possibilities

Challenged by negative public perception and confusion regarding the role of ophthalmologists, the Canadian Ophthalmological Society (COS) was looking for a way to better educate Canadians on eye care. COS approached us to develop a communications program that would reach an audience that had historically been unreceptive to their messages.

The See The Possibilities campaign featured videos capturing patient stories and the ophthalmologists who helped restore their vision and overall health. Promoted through online ad buy and social posts, and hosted on a website developed by our team, these videos also encouraged Canadians to share their own experiences with ophthalmologists. The campaign was paired with a national public relations and influencer program which reached Canadians coast to coast.