--- title: Cookie Policy & Settings | Gene — Healthcare Creative & Brand Agency description: Manage your cookie preferences and review Gene Worldwide Inc.'s Cookie Policy. Customize tracking, analytics, and personalization settings. image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/08/gene-og.png --- EXPLORE OUR LATEST PERSPECTIVE : [Welcome Back to the Era of Brand Fame](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) [![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=120&height=28&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en) - [Capabilities](https://geneworldwide.com/services/?hsLang=en) [01 / Strategy Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Creative Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Media Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Experience Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Authority Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / Methodology The Brand Dominance Model](https://geneworldwide.com/services/#model) - [Work](https://geneworldwide.com/work/?hsLang=en) [Portfolio Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Proven Impact Case Studies](https://geneworldwide.com/work/#case-studies) [Partnerships Client Roster](https://geneworldwide.com/work/#clients) [Awards Industry Recognition](https://geneworldwide.com/work/#recognition) - [About](https://geneworldwide.com/about-us/?hsLang=en) [Agency Overview Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Belief The Gene Manifesto](https://geneworldwide.com/about-us/#manifesto) [Join Us Careers & The Collective](https://geneworldwide.com/about-us/#careers) - [Insights](https://geneworldwide.com/news/?hsLang=en) [Editorial Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Executive POV Research & POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) - [Offices](https://geneworldwide.com/contact-us/#offices) [Global HQ Toronto](https://geneworldwide.com/contact-us/#toronto) [US Office New York](https://geneworldwide.com/contact-us/#new-york) [Let's Talk](https://geneworldwide.com/contact-us/?hsLang=en) Capabilities + [01 / Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) [02 / Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) [03 / Omnichannel Media & Investment](https://geneworldwide.com/services/#media) [04 / Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) [05 / Communications & Advocacy](https://geneworldwide.com/services/#advocacy) [06 / The Brand Dominance Model](https://geneworldwide.com/services/#model) About Gene + [Who We Are](https://geneworldwide.com/about-us/?hsLang=en) [Our Manifesto](https://geneworldwide.com/about-us/#manifesto) [Careers & The Collective](https://geneworldwide.com/about-us/#careers) Work + [Featured Campaigns](https://geneworldwide.com/work/#campaigns) [Case Studies](https://geneworldwide.com/work/#case-studies) [Client Roster](https://geneworldwide.com/work/#clients) [Industry Recognition](https://geneworldwide.com/work/#recognition) Insights + [Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) [Research & Executive POVs](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame/?hsLang=en) Offices + [Toronto (Global HQ)](https://geneworldwide.com/contact-us/#toronto) [New York](https://geneworldwide.com/contact-us/#new-york) [Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en) [Home](https://geneworldwide.com/?hsLang=en) / Legal / Cookie Policy & Settings | Gene — Healthcare Creative & Brand Agency GOVERNANCE & COMPLIANCE # Cookie Policy & *Settings.* **Entity:** Gene Worldwide Inc. • **Effective Date:** March 2026 • **Jurisdiction:** Canada & International [Privacy Policy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms of Use](https://geneworldwide.com/terms/?hsLang=en) [Cookie Policy & Settings](https://geneworldwide.com/cookie-settings/?hsLang=en) **Cookie Choices & Transparency:** Gene Worldwide Inc. ("Gene") uses cookies and similar automated technologies (web beacons, pixels, and local storage) to provide essential website security, analyze aggregate traffic velocity, remember functional preferences, and measure marketing relevance. Below you can learn about each cookie category and customize your preferences at any time. ## Interactive Cookie Preference Center Use the controls below to configure which categories of cookies you authorize during your visits to Gene Worldwide. Your selections are stored locally in your browser and respected across all site pages. PREFERENCE MANAGER ### Your Privacy Preferences Toggle optional categories below and click "Save Preferences" to update your choices. Strictly Necessary Cookies Always Active Required for basic site operation, secure SSL delivery, CSRF security tokens, load balancing, and persisting your cookie consent settings. These cookies do not store personally identifiable information and cannot be disabled. Performance & Analytics Cookies Analytics Allow us to count visits, session duration, and traffic sources through aggregated Google Analytics 4 (GA4) so we can monitor site performance, improve navigation velocity, and identify popular perspectives. Functional Personalization Cookies Functional Enable enhanced functionality and personalization, such as remembering your area of interest in form inquiries, remembering regional office selections, and maintaining video playback states. Targeting & Advertising Cookies Marketing Set through our advertising partners (such as LinkedIn Campaign Manager, Meta, or Google) to measure marketing effectiveness and deliver relevant healthcare leadership content across external platforms. Save Preferences Accept All Cookies Reject Non-Essential Preferences saved. ## 1. What Are Cookies? A cookie is a small text file placed on your computer or mobile device when you visit a website. Cookies are widely utilized by online organizations to ensure site security, enable navigational features, and provide reporting insights. Cookies set by Gene Worldwide Inc. are referred to as "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies" (such as Google Analytics or HubSpot infrastructure scripts). Third-party cookies enable third-party features and analytics on or through the website. ## 2. Cookie Audit & Inventory The following table details the primary cookies utilized across geneworldwide.com: | Cookie Identifier | Provider / Domain | Purpose & Description | Category | Duration | | --- | --- | --- | --- | --- | | `__cf_bm` / `__cflb` | Cloudflare | Bot management, rate limiting, and edge security protection. | Strictly Necessary | 30 minutes | | `hubspotutk` | HubSpot (.geneworldwide.com) | Stores visitor identity token to prevent duplicate form submissions. | Strictly Necessary | 6 months | | `__hssc` / `__hssrc` | HubSpot (.geneworldwide.com) | Session tracking and determining whether the visitor has restarted their browser. | Strictly Necessary | Session / 30 mins | | `_ga` / `_ga_*` | Google Analytics (GA4) | Calculates unique visitor, session, and campaign velocity data for aggregated site metrics. | Analytics | 2 years | | `gene_cookie_consent_v1` | Gene Worldwide (Local Storage) | Stores your explicit cookie category consent preferences. | Functional | 1 year | ## 3. Managing Cookies via Browser Settings In addition to using our interactive preference manager above, most web browsers allow you to control cookies through their configuration settings: - [Google Chrome Cookie Guidance](https://support.google.com/chrome/answer/95647) - [Apple Safari Cookie Guidance](https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac) - [Mozilla Firefox Cookie Guidance](https://support.mozilla.org/kb/enhanced-tracking-protection-firefox-desktop) - [Microsoft Edge Cookie Guidance](https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09) Note that disabling strictly necessary cookies via browser settings may prevent core features of our website from functioning properly. ## 4. Do Not Track & Global Privacy Control (GPC) Our website respects Global Privacy Control (GPC) signals transmitted by supported browsers and extensions. When a GPC signal is detected, optional targeting and non-essential third-party analytics cookies are automatically restricted. ## 5. Updates to This Cookie Policy We may amend this Cookie Policy periodically to reflect technological adjustments, new analytics integrations, or legal requirements. Please revisit this page regularly to stay informed regarding our tracking technologies. ### Privacy & Legal Inquiries For questions concerning our data practices, terms, privacy rights, or cookie preferences, reach our compliance team directly. Corporate Headquarters **Gene Worldwide Inc.** 80 Atlantic Ave., 4th Floor Toronto, ON M6K 1X9, Canada Direct Inquiries Privacy Officer: [privacy@geneworldwide.com](mailto:privacy@geneworldwide.com) General Counsel: [hello@geneworldwide.com](mailto:hello@geneworldwide.com) ![Gene](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png) The independent creative and brand agency for healthcare. Unifying brand strategy, bold creative, and full-funnel media. Google Partner Meta Partner #### Capabilities - [Brand & Creative Strategy](https://geneworldwide.com/services/#strategy) - [Campaigns & Culture-Led Creative](https://geneworldwide.com/services/#creative) - [Omnichannel Media & Investment](https://geneworldwide.com/services/#media) - [Digital Experience & Health Tech](https://geneworldwide.com/services/#digital) - [Communications & Advocacy](https://geneworldwide.com/services/#advocacy) - [The Brand Dominance Model](https://geneworldwide.com/services/#model) #### Work & Insights - [Featured Work & Cases](https://geneworldwide.com/work/?hsLang=en) - [Gene Ventures](https://geneworldwide.com/ventures/?hsLang=en) - [Client Roster](https://geneworldwide.com/work/#clients) - [Industry Recognition](https://geneworldwide.com/work/#recognition) - [Articles & Perspectives](https://geneworldwide.com/news/?hsLang=en) #### Offices - [**Toronto** — Global HQ](https://geneworldwide.com/contact-us/#toronto) - [**New York** — US Office](https://geneworldwide.com/contact-us/#new-york) [Connect With Us](https://geneworldwide.com/contact-us/?hsLang=en) © 2026 Gene Worldwide Inc. All rights reserved. [Privacy Policy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms of Use](https://geneworldwide.com/terms/?hsLang=en) [Cookie Settings](https://geneworldwide.com/cookie-settings#ot-sdk-btn) ```json { "@context" : "https://schema.org", "@id" : "https://geneworldwide.com/#organization", "@type" : "Organization", "areaServed" : [ "Global", "North America", "Europe", "Middle East", "Asia Pacific" ], "description" : "Gene is the independent creative and brand agency for healthcare, driving relevance and growth with unified full-funnel marketing.", "knowsAbout" : [ "Healthcare Marketing", "Brand Strategy", "Omnichannel Media", "Creative Advertising", "Patient & Clinician Advocacy", "Brand Dominance Model" ], "legalName" : "Gene Worldwide Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://7569899.fs1.hubspotusercontent-na1.net/hubfs/7569899/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png" }, "name" : "Gene", "url" : "https://geneworldwide.com/" } ```