--- title: "Fullscript: Brand Platform Development | Gene" description: "Brand platform case study: how Gene built “Let's Make Healthcare Whole” for Fullscript, an integrative medicine company, uniting conventional and integrative medicine under one ownable idea." image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png --- [Skip to content](https://geneworldwide.com/portfolio/fullscript#main) [![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=24&name=Gene_Lockup_Black_RGB.png)](https://geneworldwide.com/?hsLang=en) [Work](https://geneworldwide.com/work/?hsLang=en) [Who we help](https://geneworldwide.com/#who-we-help) [Capabilities](https://geneworldwide.com/services/?hsLang=en) [About](https://geneworldwide.com/about-us/?hsLang=en) [Insights](https://geneworldwide.com/news/?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [Contact](https://geneworldwide.com/contact-us/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en) [01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en) 1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy) 2. [02Campaigns & creative](https://geneworldwide.com/services/#creative) 3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media) 4. [04Digital experience](https://geneworldwide.com/services/#digital) 5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy) [Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [01Work](https://geneworldwide.com/work/?hsLang=en) [02Capabilities](https://geneworldwide.com/services/?hsLang=en) [03About](https://geneworldwide.com/about-us/?hsLang=en) [04Insights](https://geneworldwide.com/news/?hsLang=en) [05Contact](https://geneworldwide.com/contact-us/?hsLang=en) [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en) [Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) Case study # Fullscript Let’s make healthcare whole. A brand platform uniting conventional and integrative medicine under a single, ownable idea , powering Fullscript’s evolution from a supplements company to the global home of whole-person care. IndustryIntegrative MedicineServicesBrand Platform Development, Brand Strategy, Messaging 01 Strategy ## Healthcare had a divide. We closed it. With 100,000+ practitioners and partnerships across the healthcare spectrum, Fullscript had outgrown its perception as a supplements platform. To lead the next chapter of healthcare, it needed a brand that could unite conventional and integrative medicine , and a story that moved “whole person care” from alternative to obvious. Our job was to give the movement a name, a platform, and a voice , one broad enough to carry supplements, diagnostics, adherence, and engagement tools under a single idea. The brand platform ## Let’s make healthcare whole. 02 Identity ## An identity that feels as considered as the care it stands for. ![Fullscript wordmark](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2026/02/Fullscript.png) Deep Slate #2F3B45 Sprout Green #5EA15F Linen #FAF6EE Sky #C7D7E8 Lavender #DDD5E9 Sage #BCD4BA Display · Merriweather Italic Make it easier. Body · Geist A clear, contemporary sans paired with a confident editorial italic , calm enough to carry clinical claims, warm enough to belong in a practitioner’s hand. 03 Messaging ## Three pillars. One movement. Pillar 01 ### Bridge the divide. A narrative that unites practitioners across the full spectrum of care , from conventional MDs to integrative specialists. Pillar 02 ### Ignite a movement. Position whole person care as common-sense healthcare , not an alternative, but the obvious next chapter. Pillar 03 ### Show the future. Demonstrate the tangible benefits of a healthcare system where whole person care is the standard of practice. 04 Activation ## One platform. Every practitioner. Every patient. The platform shows up everywhere Fullscript does , homepage, practitioner marketing, acquisition, diagnostics launch, and engagement tools , with a language and visual system that scales. ![Fullscript.com homepage , ‘Let’s make healthcare whole’ hero with browser chrome and four product tiles.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/8dcd929a-24aa-481e-a15e-8f27dfed9b31.png) ![Fullscript campaign tile , ‘Make it easier for your patients to stay on plan’ with protocol chips.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/8e803129-87c0-4530-bfd1-54ee3e6ff9a2.png) ![Fullscript campaign tile , ‘Grow your practice delivering whole person care’ with platform features.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/9ab5a23b-3070-4d32-a157-9cd49de1e5e7.png) ![Fullscript diagnostics , ‘We’re simplifying diagnostic ordering just like we did with supplements’.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/20e033c8-0b41-4b20-828a-83f76afd99b3.jpg) ![Fullscript engagement banner , ‘Better engagement tools for better outcomes’ with 12:00 dose reminder.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/77480ee3-434b-4ab6-91bf-7022c0d731bd.jpg) ![Fullscript MD acquisition banner , ‘MDs grow with Fullscript’ with benefit chips and create-account CTA.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/ab363b01-7fa6-441a-84f7-bf68ca9f5370.png) ![Fullscript banner , ‘Gain clearer clinical context’ showing integrated practitioner view.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/c65336ea-24fd-40b1-bf1c-c428f4497cef.jpg) ![Fullscript lab diagnostics banner , close-up of laboratory test vials with branded messaging.](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/fullscript/da6c12c6-5f83-46b4-9597-6098d5d50d31.png) 05 Measurement ## Platform results. “Let’s Make Healthcare Whole” launched across practitioner acquisition, patient engagement, and the diagnostics expansion , delivering measurable brand and business outcomes in year one. Practitioner Network 100k+ Providers building whole-person care on Fullscript Brand Consideration +38% Lift among MDs post-launch of the platform Video Completion 82% Completion rate on the hero brand film Diagnostics Adoption +2.4x Growth in lab-panel orders among existing providers Patient Adherence +27% Improvement in patient plan adherence on-platform Start a project ## Want results like these? Book an intro call with a senior strategist, or send us a brief. [Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en) [See more work](https://geneworldwide.com/work/?hsLang=en) More work ## Selected case studies. ### [![Antidote Health](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png?width=1100&name=Antidote-768x422-1.png) Antidote Health Disruptive Health Plan Finally. A radical common sense platform crystallizing healthcare coverage and telehealth into one shareable human truth. **▲ 32%**unaided awareness in launch markets](https://geneworldwide.com/portfolio/antidote/?hsLang=en) ### [![TELUS Health MyCare](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png?width=1100&name=MyCAre-768x422.png) TELUS Health MyCare Virtual Care & Telehealth Care when you need it. Establishing Canada’s leading virtual care service with frictionless access and clinical trust. **▲ 36%**believed MyCare gave them better access to care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) ### [![Air Liquide](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/AirLiquide-1-768x422.png?width=1100&name=AirLiquide-1-768x422.png) Air Liquide Medical Devices & Respiratory Care Vital breathing support humanized through patient-first commercial storytelling. **▲ 33%**reported sleep apnea consultations](https://geneworldwide.com/portfolio/air-liquide/?hsLang=en) ## Let's create demand your category can't ignore. [Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) [hello@geneworldwide.com](mailto:hello@geneworldwide.com) ![Gene](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png?width=110&height=22&name=Gene_Lockup_Black_RGB.png) The independent demand agency for healthcare. Toronto and New York. Google Partner · Meta Partner #### Who we help - [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) - [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) - [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en) #### Capabilities - [Strategy](https://geneworldwide.com/services/#strategy) - [Creative](https://geneworldwide.com/services/#creative) - [Media](https://geneworldwide.com/services/#media) - [Digital](https://geneworldwide.com/services/#digital) - [Communications](https://geneworldwide.com/services/#advocacy) - [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) #### Gene - [Work](https://geneworldwide.com/work/?hsLang=en) - [About](https://geneworldwide.com/about-us/?hsLang=en) - [Perspectives](https://geneworldwide.com/news/?hsLang=en) - [Careers](https://geneworldwide.com/about-us/#careers) - [Contact](https://geneworldwide.com/contact-us/?hsLang=en) © 2026 Gene Worldwide Inc. [Privacy](https://geneworldwide.com/privacy-policy/?hsLang=en) [Terms](https://geneworldwide.com/terms/?hsLang=en) [Cookie settings](https://geneworldwide.com/cookie-settings/?hsLang=en) [LinkedIn](https://linkedin.com/company/geneworldwide) [Instagram](https://instagram.com/geneworldwide) [YouTube](https://youtube.com/@geneworldwide) [Book a call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) ## Book an intro call Pick a time that works. You'll talk to a senior demand strategist, not a sales rep. Close Loading calendar… View ```json { "@context" : "https://schema.org", "@id" : "https://geneworldwide.com/#organization", "@type" : "Organization", "description" : "Gene is the independent demand agency for healthcare: brand, creative and media working as one system to grow patients, clinicians and buyers.", "email" : "hello@geneworldwide.com", "knowsAbout" : [ "Healthcare demand generation", "Healthcare marketing", "Healthcare branding", "Brand strategy", "Creative advertising", "Omnichannel media", "HCP marketing", "Demand Dominance Model" ], "legalName" : "Gene Worldwide Inc.", "logo" : "https://7569899.fs1.hubspotusercontent-na1.net/hubfs/7569899/gene-migration/assets/uploads/2026/02/Gene_Lockup_Black_RGB.png", "name" : "Gene", "sameAs" : [ "https://linkedin.com/company/geneworldwide", "https://instagram.com/geneworldwide", "https://youtube.com/@geneworldwide", "https://twitter.com/geneworldwide" ], "url" : "https://geneworldwide.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://geneworldwide.com/#website", "@type" : "WebSite", "name" : "Gene", "publisher" : { "@id" : "https://geneworldwide.com/#organization" }, "url" : "https://geneworldwide.com/" } ```