---
title: "Fullscript: Brand Platform Development | Gene"
description: "Brand platform case study: how Gene built “Let's Make Healthcare Whole” for Fullscript, an integrative medicine company, uniting conventional and integrative medicine under one ownable idea."
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png
---
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Case study
# Fullscript
Let’s make healthcare whole. A brand platform uniting conventional and integrative medicine under a single, ownable idea , powering Fullscript’s evolution from a supplements company to the global home of whole-person care.
IndustryIntegrative MedicineServicesBrand Platform Development, Brand Strategy, Messaging
01 Strategy
## Healthcare had a divide. We closed it.
With 100,000+ practitioners and partnerships across the healthcare spectrum, Fullscript had outgrown its perception as a supplements platform. To lead the next chapter of healthcare, it needed a brand that could unite conventional and integrative medicine , and a story that moved “whole person care” from alternative to obvious.
Our job was to give the movement a name, a platform, and a voice , one broad enough to carry supplements, diagnostics, adherence, and engagement tools under a single idea.
The brand platform
## Let’s make healthcare whole.
02 Identity
## An identity that feels as considered as the care it stands for.
Deep Slate
#2F3B45
Sprout Green
#5EA15F
Linen
#FAF6EE
Sky
#C7D7E8
Lavender
#DDD5E9
Sage
#BCD4BA
Display · Merriweather Italic
Make it easier.
Body · Geist
A clear, contemporary sans paired with a confident editorial italic , calm enough to carry clinical claims, warm enough to belong in a practitioner’s hand.
03 Messaging
## Three pillars. One movement.
Pillar 01
### Bridge the divide.
A narrative that unites practitioners across the full spectrum of care , from conventional MDs to integrative specialists.
Pillar 02
### Ignite a movement.
Position whole person care as common-sense healthcare , not an alternative, but the obvious next chapter.
Pillar 03
### Show the future.
Demonstrate the tangible benefits of a healthcare system where whole person care is the standard of practice.
04 Activation
## One platform. Every practitioner. Every patient.
The platform shows up everywhere Fullscript does , homepage, practitioner marketing, acquisition, diagnostics launch, and engagement tools , with a language and visual system that scales.
05 Measurement
## Platform results.
“Let’s Make Healthcare Whole” launched across practitioner acquisition, patient engagement, and the diagnostics expansion , delivering measurable brand and business outcomes in year one.
Practitioner Network
100k+
Providers building whole-person care on Fullscript
Brand Consideration
+38%
Lift among MDs post-launch of the platform
Video Completion
82%
Completion rate on the hero brand film
Diagnostics Adoption
+2.4x
Growth in lab-panel orders among existing providers
Patient Adherence
+27%
Improvement in patient plan adherence on-platform
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Share a brief overview of your brand or challenge. A senior partner will respond within one business day.
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