---
title: "Score Your Brand: Free Healthcare Demand Scorecard | Gene"
description: Ten questions across Platform, Presence and Performance. Score how much demand your health brand is really creating, and see where to focus first.
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/08/gene-og.png
---

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[![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/?hsLang=en) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/?hsLang=en) [18 case studiesAll work, with results](https://geneworldwide.com/work/?hsLang=en)

[01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/?hsLang=en) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/?hsLang=en)

1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy)
2. [02Campaigns & creative](https://geneworldwide.com/services/#creative)
3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media)
4. [04Digital experience](https://geneworldwide.com/services/#digital)
5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy)

[Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

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[Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en) [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en) [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)

[Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

Demand scorecard Free · 10 questions · 3 minutes

# Score your brand.

Ten questions across the three pillars of the Demand Dominance Model: Platform, Presence and Performance. Your score builds as you answer, and shows where demand is leaking.

[Start the scorecard](https://geneworldwide.com/score-your-brand#scorecard) [How it’s scored](https://geneworldwide.com/score-your-brand#model)

Scorecard

## How much demand is your brand *really creating?*

Ten questions across Platform, Presence and Performance. About three minutes. Your score builds as you answer, with no email required.

Demand score

**0**/ 100

Platform

—

Presence

—

Performance

—

Demand compounds, so the score is weighted toward your weakest pillar. Directional only: for the full picture, [talk to a strategist](https://geneworldwide.com/contact-us/?hsLang=en).

01 Platform

Could your leadership and your market describe what your brand stands for in one sentence, the same way?

A No, it varies by who you ask

B Leadership could, the market couldn’t

C Mostly, with some drift

D Yes, consistently and unprompted

1 / 10 

02 Platform

Does one platform carry clear value propositions for each audience: patients, clinicians and buyers?

A Each audience gets a different story

B Some audiences, not all

C Yes, but it drifts by channel

D One platform, tailored to every audience

Back

2 / 10 

03 Platform

How clearly does your promise stand apart from your top three competitors?

A We sound much like everyone else

B Different, but hard to prove

C Distinct and mostly credible

D Unmistakable and defensible

Back

3 / 10 

04 Platform

Would your audience recognise your creative without the logo?

A Not really

B In some channels

C Mostly

D Instantly

Back

4 / 10 

05 Presence

How does your share of voice compare with your share of market?

A We don’t know

B Well below, and we’re quiet

C Roughly in line

D Above, and we’re gaining

Back

5 / 10 

06 Presence

Are you reaching every audience that influences the decision: patients, HCPs, payers and buyers?

A Mainly one audience

B Two, unevenly

C Most, but not consistently

D All of them, always on

Back

6 / 10 

07 Presence

Do your channels run from one plan, or does each team and agency run its own?

A Each runs its own

B Loosely coordinated

C One plan, uneven execution

D One integrated system

Back

7 / 10 

08 Performance

Can you connect marketing spend to patient volume, adoption or revenue?

A Not really

B Only for last-click digital

C For most programs

D Yes, including brand’s long-term effect

Back

8 / 10 

09 Performance

Do you track awareness, consideration and preference over time?

A No

B Occasional one-off studies

C Annual tracking

D Continuous tracking against competitors

Back

9 / 10 

10 Performance

How often do results change what you say and where you say it?

A Rarely

B At annual planning

C Quarterly

D Continuously: the loop is always on

Back

10 / 10

Your result

### Get your three priority moves

Send your scorecard to a Gene strategist for a short, specific read on where to focus first.

First name

Last name

Work email

Company

Role (optional)

Send my scorecard

Start again

By submitting, you agree to be contacted by Gene about your results. See our [privacy policy](https://geneworldwide.com/privacy-policy/?hsLang=en).

### Sent. A strategist will review your scorecard.

Prefer to talk it through now? Book an intro call.

[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en)

What we measure

## The three pillars of Demand Dominance.

Each question maps to one pillar. Demand compounds through the loop, so your overall score is weighted toward your weakest pillar.

1. 01
   
   ### Platform
   
   One story. Your purpose and promise become a single platform: audiences, value propositions and key messages, carried by an identity people recognise.
   
   Personas · Tagline · Key messages · Identity · Content strategy
   
   →
2. 02
   
   ### Presence
   
   Everywhere it matters. An always-on omnichannel system, activated from one platform, so every channel says the same true thing at once.
   
   Channel strategy · Production · Integration · Activation
   
   →
3. 03
   
   ### Performance
   
   Measured, then sharper. Brand tracking, dashboards and analytics feed real signals back into the platform, and the loop closes.
   
   Brand tracking · Dashboards · Data & analytics

↺

Performance feeds back into Platform. Every quarter, the loop gets sharper and demand compounds.

[Take the scorecard](https://geneworldwide.com/score-your-brand#scorecard)

Contact

## Start a conversation.

Intro call

### Book an intro call.

Time with a senior strategist to talk through your growth goals. You'll leave with a clear next step, whether or not it involves us.

[Choose a time](https://geneworldwide.com/contact-us/?hsLang=en)

Brief

### Or send us a brief.

What do you need help with?

New brand or rebrand

Campaign or launch

Media & performance

Website or digital product

Not sure yet: diagnose it

1 / 5

What kind of organization are you?

Pharma, biotech or medtech

Health system, payer or provider

Consumer health or wellness

Funded health startup

Other

Back

2 / 5

Roughly what budget are you working with?

Under $50K

$50K–$150K

$150K–$500K

$500K+

Not sure yet

Back

3 / 5

When do you want to start?

As soon as possible

In 1–3 months

In 3–6 months

Just exploring

Back

4 / 5

Where should we reply?

First name

Last name

Work email

Company

Anything else we should know? (optional)

Back

Send brief

We reply within one business day. See our [privacy policy](https://geneworldwide.com/privacy-policy/?hsLang=en).

### Brief received.

We'll reply within one business day. If you'd rather talk sooner, choose a time now.

[Book an intro call](https://geneworldwide.com/contact-us/?hsLang=en)

## Let's create demand your category can't ignore.

[Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call?hsLang=en) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/?hsLang=en) 

[hello@geneworldwide.com](mailto:hello@geneworldwide.com)

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The independent demand agency for healthcare. Toronto and New York.

Google Partner · Meta Partner

#### Who we help

- [Established healthcare](https://geneworldwide.com/healthcare-brands/?hsLang=en)
- [Consumer health](https://geneworldwide.com/consumer-health/?hsLang=en)
- [Early-stage health](https://geneworldwide.com/ventures/?hsLang=en)

#### Capabilities

- [Strategy](https://geneworldwide.com/services/#strategy)
- [Creative](https://geneworldwide.com/services/#creative)
- [Media](https://geneworldwide.com/services/#media)
- [Digital](https://geneworldwide.com/services/#digital)
- [Communications](https://geneworldwide.com/services/#advocacy)
- [Score your brand](https://geneworldwide.com/score-your-brand/?hsLang=en)

#### Gene

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