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Established healthcare Pharma · Medtech · Health systems · Payers · Providers

Lead the disruption instead of reacting to it.

You already have credibility. Gene adds the cultural velocity, unified storytelling and media agility that turn it into demand, while honoring your governance and compliance.

Book an intro call See the work
SE Health campaign
SE Health · The home of health
Outcomes

Credibility, converted into demand.

Results from programs for established health organizations.

TELUS Health MyCare

+36%

more Canadians said MyCare gave them better access to care

Air Liquide

+33%

increase in reported sleep apnea consultations

McKesson

120K+

app downloads in year one

The challenge

Legacy scale, without the bureaucracy.

Established health systems, pharmaceutical leaders and clinical networks already possess credibility. What they frequently lack is cultural velocity, unified storytelling and marketing agility.

01

An agile Agency of Record

One senior team across strategy, creative, media and digital, moving at the speed your category now demands.

02

Unified portfolios

Fragmented brands and service lines brought into one architecture that builds preference instead of confusion.

03

Compliance, honored

Work built for MLR, PAAB and FDA review from the first brief, so bravery survives approval.

How we create demand

Built for complex organizations.

Strategy

Brand architecture for complex portfolios

Clarify how master brands, service lines and products work together, and where demand should be built.

 Creative

Campaigns that clear review and still get noticed

Culture-led ideas for patients, clinicians and buyers, with MLR fluency built in.

 Media

HCP and patient media

NPI-verified physician audiences and consumer journeys, planned to outcomes rather than impressions.

 Digital

Experiences that convert

Care pathways, booking flows and portals that turn interest into patients and adopters.
Work

For established healthcare.

TELUS Health MyCare

TELUS Health MyCare

Virtual Care & Telehealth

Care when you need it. Establishing Canada’s leading virtual care service with frictionless access and clinical trust.

▲ 36%believed MyCare gave them better access to care
SE Health

SE Health

Healthcare Institution

The home of health. Unifying a century-old national healthcare leader across home care, clinical training, and social innovation.

Master Brand Strategy · Anthem Film · OOH
Air Liquide

Air Liquide

Medical Devices & Respiratory Care

Vital breathing support humanized through patient-first commercial storytelling.

▲ 33%reported sleep apnea consultations
McKesson

McKesson

Retail Pharmacy & Health Systems

Connecting digital retail pharmacy workflows with human customer experiences.

120K+app downloads in year one
Access Health

Access Health

Healthcare Advocacy Campaign

Empowering Canadians through digital health records and modern interoperability advocacy.

10.4Mearned and paid impressions
WSPS

WSPS

Workplace Health & Prevention

Urgent, high-impact workplace safety education saving lives on the front line.

180K+microsite visits in the first month
Diagnose it

Find out where demand is leaking.

Ten questions across the three pillars of the Demand Dominance Model: Platform, Presence and Performance. About three minutes, with a score that shows where to focus first.

Score your brand Talk to a strategist
Contact

Start a conversation.

Intro call

Book an intro call.

Time with a senior strategist to talk through your growth goals. You'll leave with a clear next step, whether or not it involves us.

Choose a time
Brief

Or send us a brief.

What do you need help with?

1 / 5

What kind of organization are you?

2 / 5

Roughly what budget are you working with?

3 / 5

When do you want to start?

4 / 5

Where should we reply?

We reply within one business day. See our privacy policy.

Brief received.

We'll reply within one business day. If you'd rather talk sooner, choose a time now.

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