MindBeacon
A new name for accessible mental health care, built to connect people with certified CBT therapists, affordably, anywhere.
Mental health support, harder to reach than it should be.
CBT Associates set out to redefine how people connect with certified CBT therapists, building a brand strong and accessible enough to reach anyone seeking affordable mental health support, anytime, anywhere.
That meant designing for trust from the first click, a digital experience that felt as credible and human as sitting across from a therapist in person.
A name and identity built with clinicians, from day one.
MindBeacon.
A brand built with clinicians, for real people.
Facilitated sessions with clinicians shaped a brand identity, UX, and front-end experience designed for ease of use and genuine emotional connection.
Four animated videos addressed sensitive mental health topics through real patient experiences, supported by a national PR push during Mental Health Awareness Week and a three-month paid and organic social strategy.
A trusted name in digital mental health.
A new website, a speaker and sponsorship program, and consistent national coverage transformed MindBeacon into a recognizable, trusted brand across the mental health landscape.