---
title: Insights on Health Brand Storytelling | Gene Worldwide
description: Strategy, creativity, and powerful brand storytelling in health marketing, shared by the team at Gene.
image: https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/08/gene-og.png
---

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[![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/06/MyCAre-768x422.png) TELUS Health MyCare▲ 36% Virtual care](https://geneworldwide.com/portfolio/mycare/) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2024/11/Fullscript-768x422-1.png) Fullscript▲ 38% Integrative health platform](https://geneworldwide.com/portfolio/fullscript/) [![](https://geneworldwide.com/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png) Antidote Health▲ 32% Health plan](https://geneworldwide.com/portfolio/antidote/) [18 case studiesAll work, with results](https://geneworldwide.com/work/)

[01 · Pharma, medtech, systems, payersEstablished healthcare**▲ 36%** access perception, TELUS Health MyCare](https://geneworldwide.com/healthcare-brands/) [02 · Wellness, supplements, CPGConsumer health**▲ 38%** MD consideration, Fullscript](https://geneworldwide.com/consumer-health/) [03 · Seed to Series AEarly-stage health**▲ 52%** brand awareness, KixCare](https://geneworldwide.com/ventures/)

1. [01Brand & creative strategy](https://geneworldwide.com/services/#strategy)
2. [02Campaigns & creative](https://geneworldwide.com/services/#creative)
3. [03Omnichannel & HCP media](https://geneworldwide.com/services/#media)
4. [04Digital experience](https://geneworldwide.com/services/#digital)
5. [05Communications & advocacy](https://geneworldwide.com/services/#advocacy)

[Talk to us · 60 secondsSend us a message](https://geneworldwide.com/contact-us/#start) [Free · 10 questionsScore your brand](https://geneworldwide.com/score-your-brand/)

[01Work](https://geneworldwide.com/work/) [02Capabilities](https://geneworldwide.com/services/) [03About](https://geneworldwide.com/about-us/) [04Insights](https://geneworldwide.com/news/) [05Contact](https://geneworldwide.com/contact-us/)

[Established healthcare](https://geneworldwide.com/healthcare-brands/) [Consumer health](https://geneworldwide.com/consumer-health/) [Early-stage health](https://geneworldwide.com/ventures/)

[Book an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call) [Score your brand](https://geneworldwide.com/score-your-brand/)

Insights Brand · Creative · Media · Health

# Perspectives on demand.

Fresh thinking on how health brands build fame, earn trust and turn attention into growth.

[All](https://geneworldwide.com/news/all) [Advertising](https://geneworldwide.com/news/tag/advertising)[Branding](https://geneworldwide.com/news/tag/branding)[Trends](https://geneworldwide.com/news/tag/trends)[Brand Strategy](https://geneworldwide.com/news/tag/brand-strategy)[Healthcare Marketing](https://geneworldwide.com/news/tag/healthcare-marketing)[Innovation](https://geneworldwide.com/news/tag/innovation)[healthcare branding](https://geneworldwide.com/news/tag/healthcare-branding)[News](https://geneworldwide.com/news/tag/news)[brand storytelling](https://geneworldwide.com/news/tag/brand-storytelling)[Generative AI](https://geneworldwide.com/news/tag/generative-ai)[ai](https://geneworldwide.com/news/tag/ai)[biohacking](https://geneworldwide.com/news/tag/biohacking) 

[![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2023/06/maxresdefault-2-300x169.jpg?width=1400&name=maxresdefault-2-300x169.jpg) Healthcare Marketing Sep 13, 2026 5 min read AI Killed the Marketing Funnel. Welcome Back to the Era of Brand Fame. AI answers have gutted search and programmatic. Why health brands should move budget into film, OOH and brand fame, the only channels machines can't intermediate. Read the article](https://geneworldwide.com/news/ai-killed-the-marketing-funnel-brand-fame)

1. [![](https://geneworldwide.com/hs-fs/hubfs/JPG-health_emergency_medium_caEN.jpeg?width=800&name=JPG-health_emergency_medium_caEN.jpeg) Healthcare Marketing Jul 23, 2026 3 min read 10 Agency Essentials for Healthtech Go to Market](https://geneworldwide.com/news/10-agency-essentials-for-healthtech-go-to-market)
2. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/mycare/53c3ed44-e8a1-4654-bf26-c84b4bdc4e11.jpg?width=800&name=53c3ed44-e8a1-4654-bf26-c84b4bdc4e11.jpg) Healthcare Marketing Jul 22, 2026 4 min read Criteria for Choosing a Digital Health Agency](https://geneworldwide.com/news/9-criteria-for-choosing-a-digital-health-agency)
3. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2024/06/MyPet-768x422.png?width=800&name=MyPet-768x422.png) Healthcare Marketing Jul 10, 2026 6 min read Top Healthcare Marketing Agencies in Canada for 2026](https://geneworldwide.com/news/top-healthcare-marketing-agencies-canada-2026)
4. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2023/06/maxresdefault-2-300x169.jpg?width=800&name=maxresdefault-2-300x169.jpg) Branding Jun 23, 2026 5 min read Why a Great Health Brand Is a Business Strategy, Not a Cost Center](https://geneworldwide.com/news/the-love-premium-business-value-of-a-great-health-brand)
5. [![](https://geneworldwide.com/hs-fs/hubfs/healthy-food-meme-funny-social-media-sharing-donuts-161261218.webp?width=800&name=healthy-food-meme-funny-social-media-sharing-donuts-161261218.webp) Healthcare Marketing Jun 15, 2026 4 min read Health Memes Are Patient Education, Brands Are Missing Out](https://geneworldwide.com/news/health-memes-patient-education)
6. [![A lighthouse beam cutting through a storm at night](https://images.pexels.com/photos/722664/pexels-photo-722664.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940) Generative AI Jun 11, 2026 5 min read AI Floods Channels, The Brand Story Must Prevail](https://geneworldwide.com/news/ai-content-flood-brand-story-ownership)
7. [![A close-up of a woman wearing a transparent helmet with data symbols, illuminated by blue lighting.](https://images.pexels.com/photos/7696112/pexels-photo-7696112.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940) Brand Strategy Jun 11, 2026 6 min read Longevity as Luxury: The Great Health Divide](https://geneworldwide.com/news/longevity-luxury-health-divide-culture)
8. [![3D rendered abstract design featuring a digital brain visual with vibrant colors.](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/ai-brand-drift-encoded-truth.jpg?width=800&name=ai-brand-drift-encoded-truth.jpg) Healthcare Marketing Apr 25, 2026 5 min read Generic AI tools dilute health brands. Here’s how to stop it.](https://geneworldwide.com/news/ai-brand-drift-encoded-truth)
9. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-4-1.png?width=800&name=0_1-1024x574-4-1.png) Branding Feb 20, 2026 3 min read Strategic Channel Integration for the Modern Health Brand](https://geneworldwide.com/news/strategic-channel-integration-for-the-modern-health-brand)
10. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/11/Antidote-768x422-1.png?width=800&name=Antidote-768x422-1.png) Branding Feb 10, 2026 5 min read The Power of Brand Dominance: Why Cohesive Brands Win](https://geneworldwide.com/news/the-power-of-brand-dominance-why-cohesive-brands-win)
11. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-8-1.png?width=800&name=0_1-1024x574-8-1.png) Branding Jan 30, 2026 4 min read The Future of Personalized Health Marketing](https://geneworldwide.com/news/the-future-of-personalized-health-marketing-and-how-to-leverage-data-for-deeper-consumer-insights)
12. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/Fullscript-768x422-1.png?width=800&name=Fullscript-768x422-1.png) Branding Jan 14, 2026 6 min read Building Emotional Connection in Health Branding](https://geneworldwide.com/news/building-emotional-connections-through-storytelling-in-health-branding)
13. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-24.png?width=800&name=0_1-1024x574-24.png) Branding Oct 14, 2025 4 min read How We Help Health Brands Dominate](https://geneworldwide.com/news/how-we-help-health-brands-dominate-our-unique-4ps-approach-that-actually-works)
14. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-17.png?width=800&name=0_1-1024x574-17.png) Branding Jul 7, 2025 14 min read How Cultural Tensions Drive Distinctive Brand Promises](https://geneworldwide.com/news/cultural-tensions-drive-distinctive-brand-promises)
15. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-10-1.png?width=800&name=0_1-1024x574-10-1.png) Branding Oct 18, 2024 4 min read Want to Deliver on Integrated? You Need a Brand Platform](https://geneworldwide.com/news/want-to-deliver-on-omnichannel-you-need-a-brand-platform)
16. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-11.png?width=800&name=0_1-1024x574-11.png) Trends Jun 11, 2024 3 min read Apple WWDC 2024: A Roundup for Health & Wellness Brands](https://geneworldwide.com/news/apple-wwdc-2024-a-roundup-for-health-wellness-brands)
17. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-15.png?width=800&name=0_1-1024x574-15.png) Branding Apr 10, 2024 2 min read Introducing, the Generative Agency](https://geneworldwide.com/news/introducing-the-generative-agency)
18. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-4-1.png?width=800&name=0_1-1024x574-4-1.png) Branding Mar 27, 2024 3 min read The Rise of the Connected Health Consumer](https://geneworldwide.com/news/the-rise-of-the-connected-health-consumer)
19. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-8-1.png?width=800&name=0_1-1024x574-8-1.png) Branding Nov 17, 2023 3 min read Want to Grow Market Share in Healthcare?](https://geneworldwide.com/news/want-to-grow-market-share-in-healthcare-increase-your-excess-share-of-voice)
20. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-3-1.png?width=800&name=0_1-1024x574-3-1.png) Branding Oct 31, 2023 4 min read How Disruptors Enable Incredible Brand Experience in Healthcare](https://geneworldwide.com/news/how-disruptors-enable-incredible-brand-experiences-in-healthcare)
21. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-6-1.png?width=800&name=0_1-1024x574-6-1.png) Branding Sep 22, 2023 2 min read Health Brands Need to Prioritize Brand Experience](https://geneworldwide.com/news/health-brands-need-to-prioritize-brand-experience-in-todays-customer-centric-world)
22. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-25.png?width=800&name=0_1-1024x574-25.png) Trends Jul 12, 2023 2 min read The Best Media Channels to Reach Physicians](https://geneworldwide.com/news/the-best-media-channels-to-reach-physicians)
23. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-26.png?width=800&name=0_1-1024x574-26.png) Branding Jun 13, 2023 1 min read Gene Wins Big at the Saniss Awards](https://geneworldwide.com/news/gene-wins-big-at-the-saniss-awards)
24. [![](https://geneworldwide.com/hs-fs/hubfs/gene-migration/assets/uploads/2025/07/0_1-1024x574-22.png?width=800&name=0_1-1024x574-22.png) Branding Apr 20, 2023 3 min read Health Marketers Deserve a Creative Agency Devoted to Health](https://geneworldwide.com/news/todays-health-marketers-deserve-a-creative-agency-devoted-to-health)

Put it to work

## Find out where demand is leaking.

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## Let's create demand your category can't ignore.

[Senior strategistBook an intro call](https://hello.geneworldwide.com/meetings/joe-dee/intro-call) [60 secondsSend a message](https://geneworldwide.com/contact-us/#start) [10 questionsScore your brand](https://geneworldwide.com/score-your-brand/) 

[hello@geneworldwide.com](mailto:hello@geneworldwide.com)

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The independent demand agency for healthcare. Toronto and New York.

Google Partner · Meta Partner

#### Who we help

- [Established healthcare](https://geneworldwide.com/healthcare-brands/)
- [Consumer health](https://geneworldwide.com/consumer-health/)
- [Early-stage health](https://geneworldwide.com/ventures/)

#### Capabilities

- [Strategy](https://geneworldwide.com/services/#strategy)
- [Creative](https://geneworldwide.com/services/#creative)
- [Media](https://geneworldwide.com/services/#media)
- [Digital](https://geneworldwide.com/services/#digital)
- [Communications](https://geneworldwide.com/services/#advocacy)
- [Score your brand](https://geneworldwide.com/score-your-brand/)

#### Gene

- [Work](https://geneworldwide.com/work/)
- [About](https://geneworldwide.com/about-us/)
- [Perspectives](https://geneworldwide.com/news/)
- [Careers](https://geneworldwide.com/about-us/#careers)
- [Contact](https://geneworldwide.com/contact-us/)

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